Scandinavia Travel Poster: See the Lands of the Vikings by Ben Blessum

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Ben Blessum’s See the lands of the vikings turns a Scandinavian journey into a compact drama of ship, sea and radiant sky....

Ben Blessum’s See the lands of the vikings turns a Scandinavian journey into a compact drama of ship, sea and radiant sky. A Viking vessel surges across curling blue waves, its dark hull and billowing sail silhouetted against a field of orange and yellow that suggests the low brilliance of sunrise or sunset. Shields punctuate the ship’s side in red, while the raised figurehead and taut curve of the sail give the central motif an unmistakable sense of forward motion.

The poster draws upon the romance of Viking exploration to promote travel across Norway, Sweden, Denmark and Finland, with Canada included in its wider geographical frame. Rather than presenting these destinations through photographic detail, Blessum follows the persuasive logic of early twentieth-century travel graphics: landscape, history and transport are distilled into a few memorable forms. Its simplified contours, emphatic lettering and strongly divided colour fields also reflect the period’s Art Deco-inflected visual language, in which clarity and spectacle worked together to seize attention quickly.

A closer look

The ship dominates the upper and central composition. Its prow rises sharply above the water, while the broad, curved sail appears to catch a powerful wind. Fine linear ornament across the sail recalls Nordic knotwork, adding decorative intricacy to an otherwise boldly simplified design. Along the hull, the repeated circular shields form a rhythmic band; their warm red accents echo the glowing sky and stand out crisply against the vessel’s near-black structure.

Below, the sea is constructed from sweeping bands of blue rather than naturalistic water. These curves draw the eye diagonally towards the ship, making the entire design feel mobile even though its forms are largely flat. The contrast between cool ocean blues and the saturated orange-yellow sky is especially effective: the former establishes distance and direction, while the latter creates a luminous backdrop against which the vessel can be read almost as an emblem.

The lower portion shifts from maritime spectacle to geographical orientation. Simplified coastal outlines connect Canada and the north-eastern Atlantic with the Scandinavian lands beyond, while names including “Norway”, “Sweden” and “Denmark” appear in assertive red lettering. Across the bottom, “see the LANDS of the VIKINGS” is arranged as the principal message, with “LANDS” and “VIKINGS” given particular weight. Beneath it, the smaller instruction to ask a travel bureau, steamship or railway agent reveals the practical machinery behind the romance: this was an invitation designed to turn visual excitement into an actual itinerary.

Context and significance

Travel posters of this kind did more than identify a destination. They created a concise public identity for it, selecting architecture, scenery or historical association as a memorable point of entry. Here, Blessum chooses the Viking ship—a motif associated with navigation, seafaring skill and long-distance encounter—to link the Scandinavian countries through a shared imaginative past. The modern traveller is thus encouraged to understand the Atlantic crossing as an echo of earlier voyages, though now organised through travel bureaux, shipping lines and railway networks.

The result is both map and myth. Its labelled geography promises practical movement between recognisable places, while the monumental vessel transforms that journey into something adventurous and culturally resonant. Small details reward closer attention, but the poster’s lasting force lies in the directness of its first impression: a dark sail, a fiery sky and a ship pressing confidently across an intensely blue sea.

Choosing the right size and finish

Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.

If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.

The model in the listing images is holding the 36x24in (90x60cm) version of this art print.

Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.

Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.

Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.

Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.

Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.

This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.

Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.

Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.

Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.

  • Possiamo consegnare direttamente al destinatario
  • I pezzi incorniciati arrivano pronti da appendere
  • Le stampe non incorniciate sono accuratamente imballate in un robusto tubo protettivo
  • Quasi ogni ordine viene realizzato localmente, per regali più rapidi e sicuri
  • Il reso entro 90 giorni dà al destinatario il tempo di decidere

Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.

Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.

We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.

Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.

Very large framed orders can take a little longer, as they need extra care in production and delivery.

Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.

If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.

Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.

Your order is covered by our 90-day returns policy and 10-year guarantee.

Read our full delivery and local production guide

Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.

We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.

Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.

Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.

All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.

We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.

If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.

Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.

Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.

  • Dimensioni precise, extra-large e su misura
  • Incorniciatura personalizzata, montaggio e materiali alternativi
  • Pezzi coordinati per più stanze o sedi
  • Personalizzazione dell'opera, per regolarne il colore e lo stile
  • Consulenza su arte e incorniciatura da parte del nostro laboratorio
  • Produzione locale per progetti in tutto il mondo

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Ogni stampa artistica restaurata inizia dall’opera originale dell’artista—mai da una sostituzione generata dall’IA.

Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.

Non utilizziamo l’IA generativa per ridisegnare, reinterpretare o inventare l’opera. Il restauro digitale viene impiegato solo per recuperare e riprodurre l’opera originale nel modo più fedele possibile.

Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.

Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.

Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.

Scopri di più su The Unique Maps Co.

Restauriamo e produciamo mappe e stampe d’arte dal 1984, e garantiamo personalmente ogni pezzo.

Ogni ordine è coperto dalla nostra garanzia di 10 anni e dalla garanzia di consegna senza danni. Se il vostro pezzo arriva danneggiato, lo sostituiremo o lo rifaremo gratuitamente. Se qualsiasi altro aspetto non fosse conforme, contattate il nostro team di laboratorio e provvederemo tempestivamente a risolvere il problema.

Per tutti i dettagli, consultate la nostra politica su resi e rimborsi.