Roessle Brewery Vintage Bock Beer Poster: Boston, 1894
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata nel nostro laboratorio di Londra dall’opera originale del 1894 e stampata in qualità museale. Descrizione completa
L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.
Restaurato a Londra • Stampato e incorniciato nell’UE
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata dall’opera originale del 1894 e stampata in qualità museale. Descrizione completa
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Scegli la finitura
(Maggiori informazioni)
Gift message & custom finish
If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
Every order is custom made, so if you need the size adjusted slightly, or printed on an unusual material, just let us know. We've done thousands of custom orders over the years, so there's (almost) nothing we can't manage.
You can also contact us before you order, if you prefer!
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Henry Jerome Schile’s The Roessle Brewery Boston, Bock, created in 1894, makes its appeal through a genial alliance of character, lettering and...
Continua a leggereHenry Jerome Schile’s The Roessle Brewery Boston, Bock, created in 1894, makes its appeal through a genial alliance of character, lettering and visual wit. A broadly smiling, moustachioed man raises a glass beside the head of a magnificently horned goat, while the brewery’s name and the word “Bock” sweep across the composition in emphatic decorative type. Warm browns, golden yellows and touches of deep green give the advertisement a rich, convivial character, heightened by the pale cream-to-peach ground.
Schile was an American artist active during the nineteenth century, when commercial lithography was becoming an increasingly sophisticated part of urban consumer culture. Advertisers no longer relied upon a plain name or label: illustration, typography and brand personality were brought together to compete for attention. This brewery promotion exemplifies that development. Its goat is more than an eccentric mascot, referring to a familiar visual pun: Bock is also the German word for a male goat, and goat imagery became closely associated with advertisements for the beer style.
A closer look
The principal figure occupies the central foreground, his smiling face and raised glass forming the poster’s human focus. Formal clothing lends him a prosperous air, but the effect is softened by his expressive moustache and expansive good humour. Small details reward attention: muted golden highlights catch his ring and cufflinks, while a patterned tie, decorative pin and carefully shaded lapels give his dark suit greater visual richness. Even the beer has been treated as a point of brilliance, its glass picked out against the surrounding earthier tones.
At the left, the goat presses close to the man rather than appearing as a distant emblem. Its curved horns create a strong looping silhouette, and the dense highlights and shadows of its fur contrast with the smoother treatment of the figure’s clothing and face. The animal’s lively expression introduces an element of comedy, turning what might have been a conventional endorsement scene into something memorable and slightly theatrical.
Typography carries almost as much weight as the figures. “The Roessle Brewery” dominates the upper section in ornate golden lettering, while “BOSTON” appears at the upper right in a smaller but assertive form. Below, the large, flowing script of “Bock” anchors the advertisement and echoes the curves of the goat’s horns. Decorative flourishes extend the lettering beyond its purely informational purpose, binding word and illustration into a single graphic performance. The asymmetric arrangement—figures gathered to one side, lettering expanding into the remaining space—keeps the eye moving rather than settling into a rigid central scheme.
Context and significance
By the 1890s, printed advertising had become a vivid arena for artistic invention. Breweries and other producers used richly styled promotional imagery to distinguish branded goods within an increasingly competitive market. Schile’s design belongs to this moment of confidence: it does not merely identify a brewery and beverage, but constructs an atmosphere of abundance, sociability and good humour. Its limited yet resonant palette also serves the message, with amber and gold recalling the drink itself while dark green lettering provides a firm graphic counterpoint.
The poster remains especially engaging because its salesmanship is carried by personality rather than explanation. The raised glass communicates pleasure, the goat supplies the joke, and the embellished lettering ensures that the brewery’s name remains inseparable from the scene. Together, these elements offer a lively glimpse of late nineteenth-century Boston advertising and of a period when commercial print could be at once direct, decorative and knowingly playful.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 16x20in (40x50cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Henry Jerome Schile’s The Roessle Brewery Boston, Bock, created in 1894, makes its appeal through a genial alliance of character, lettering and visual wit. A broadly smiling, moustachioed man raises a glass beside the head of a magnificently horned goat, while the brewery’s name and the word “Bock” sweep across the composition in emphatic decorative type. Warm browns, golden yellows and touches of deep green give the advertisement a rich, convivial character, heightened by the pale cream-to-peach ground.
Schile was an American artist active during the nineteenth century, when commercial lithography was becoming an increasingly sophisticated part of urban consumer culture. Advertisers no longer relied upon a plain name or label: illustration, typography and brand personality were brought together to compete for attention. This brewery promotion exemplifies that development. Its goat is more than an eccentric mascot, referring to a familiar visual pun: Bock is also the German word for a male goat, and goat imagery became closely associated with advertisements for the beer style.
A closer look
The principal figure occupies the central foreground, his smiling face and raised glass forming the poster’s human focus. Formal clothing lends him a prosperous air, but the effect is softened by his expressive moustache and expansive good humour. Small details reward attention: muted golden highlights catch his ring and cufflinks, while a patterned tie, decorative pin and carefully shaded lapels give his dark suit greater visual richness. Even the beer has been treated as a point of brilliance, its glass picked out against the surrounding earthier tones.
At the left, the goat presses close to the man rather than appearing as a distant emblem. Its curved horns create a strong looping silhouette, and the dense highlights and shadows of its fur contrast with the smoother treatment of the figure’s clothing and face. The animal’s lively expression introduces an element of comedy, turning what might have been a conventional endorsement scene into something memorable and slightly theatrical.
Typography carries almost as much weight as the figures. “The Roessle Brewery” dominates the upper section in ornate golden lettering, while “BOSTON” appears at the upper right in a smaller but assertive form. Below, the large, flowing script of “Bock” anchors the advertisement and echoes the curves of the goat’s horns. Decorative flourishes extend the lettering beyond its purely informational purpose, binding word and illustration into a single graphic performance. The asymmetric arrangement—figures gathered to one side, lettering expanding into the remaining space—keeps the eye moving rather than settling into a rigid central scheme.
Context and significance
By the 1890s, printed advertising had become a vivid arena for artistic invention. Breweries and other producers used richly styled promotional imagery to distinguish branded goods within an increasingly competitive market. Schile’s design belongs to this moment of confidence: it does not merely identify a brewery and beverage, but constructs an atmosphere of abundance, sociability and good humour. Its limited yet resonant palette also serves the message, with amber and gold recalling the drink itself while dark green lettering provides a firm graphic counterpoint.
The poster remains especially engaging because its salesmanship is carried by personality rather than explanation. The raised glass communicates pleasure, the goat supplies the joke, and the embellished lettering ensures that the brewery’s name remains inseparable from the scene. Together, these elements offer a lively glimpse of late nineteenth-century Boston advertising and of a period when commercial print could be at once direct, decorative and knowingly playful.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 16x20in (40x50cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.
Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.
Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.
- Possiamo consegnare direttamente al destinatario
- I pezzi incorniciati arrivano pronti da appendere
- Le stampe non incorniciate sono accuratamente imballate in un robusto tubo protettivo
- Quasi ogni ordine viene realizzato localmente, per regali più rapidi e sicuri
- Il reso entro 90 giorni dà al destinatario il tempo di decidere
Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.
Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.
- Dimensioni precise, extra-large e su misura
- Incorniciatura personalizzata, montaggio e materiali alternativi
- Pezzi coordinati per più stanze o sedi
- Personalizzazione dell'opera, per regolarne il colore e lo stile
- Consulenza su arte e incorniciatura da parte del nostro laboratorio
- Produzione locale per progetti in tutto il mondo
Ogni stampa artistica restaurata inizia dall’opera originale dell’artista—mai da una sostituzione generata dall’IA.
Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.
Non utilizziamo l’IA generativa per ridisegnare, reinterpretare o inventare l’opera. Il restauro digitale viene impiegato solo per recuperare e riprodurre l’opera originale nel modo più fedele possibile.
Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.
Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.
Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.
Restauriamo e produciamo mappe e stampe d’arte dal 1984, e garantiamo personalmente ogni pezzo.
Ogni ordine è coperto dalla nostra garanzia di 10 anni e dalla garanzia di consegna senza danni. Se il vostro pezzo arriva danneggiato, lo sostituiremo o lo rifaremo gratuitamente. Se qualsiasi altro aspetto non fosse conforme, contattate il nostro team di laboratorio e provvederemo tempestivamente a risolvere il problema.
Per tutti i dettagli, consultate la nostra politica su resi e rimborsi.
