G. Krueger Vintage Bock Beer Poster by Herman Bartsch, 1887
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata nel nostro laboratorio di Londra dall’opera originale del 1887 e stampata in qualità museale. Descrizione completa
L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.
Restaurato a Londra • Stampato e incorniciato nell’UE
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata dall’opera originale del 1887 e stampata in qualità museale. Descrizione completa
Scegli il formato
Scegli la finitura
(Maggiori informazioni)
Gift message & custom finish
If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
Every order is custom made, so if you need the size adjusted slightly, or printed on an unusual material, just let us know. We've done thousands of custom orders over the years, so there's (almost) nothing we can't manage.
You can also contact us before you order, if you prefer!
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Herman Bartsch’s G. Krueger, bock beer, created in 1887, turns a beer advertisement into a piece of exuberant visual theatre. A large...
Continua a leggereHerman Bartsch’s G. Krueger, bock beer, created in 1887, turns a beer advertisement into a piece of exuberant visual theatre. A large brown goat rises on its hind legs beside a wooden barrel and foaming mug, its animated pose giving the composition an immediate, almost comic energy. Around this central mascot, forceful lettering announces “G. KRUEGER” and “BOCK BEER”, while the date appears in emphatic black numerals on the barrel. Illustration and typography work together with unusual directness: the animal catches the eye, then the words deliver the message.
The goat is more than a lively advertising character. Its presence draws upon a long-standing visual association between bock beer and the billy goat, encouraged by the German word Bock, which can refer to both the style of strong beer and a male goat. Bartsch therefore gives the product a memorable pictorial identity without relying on text alone. The poster belongs to a late nineteenth-century commercial culture in which richly illustrated advertisements were becoming increasingly central to brand recognition, combining decorative display with the need to communicate quickly in busy public settings.
A closer look
The composition is vertically organised but far from static. The goat occupies much of the foreground, its raised body and turned head creating a strong upward movement towards the barrel. Dark brown fur is modelled with fine, light-catching strokes, particularly around the animal’s face and shoulders, while the pale background keeps its silhouette clear. The shallow setting concentrates attention on the encounter between mascot and merchandise rather than suggesting a fully described scene.
Bartsch rewards closer attention with an abundance of contrasting textures. The goat’s irregular coat is set against the curved staves and visible grain of the barrel; nearby, the mug’s smooth body and froth provide a lighter accent. The foam has a slightly uneven edge, giving the drink a sense of freshness, and a tiny emblem appears on the vessel itself. A delicate vine, with small leaves and curling tendrils, softens the heavier forms and introduces an ornamental note associated with the ingredients and imagery of brewing.
The typography forms part of the illustration rather than sitting apart from it. “G. KRUEGER” occupies the upper portion in bold decorative capitals, framing the mascot from above, while the much larger “BOCK BEER” anchors the lower edge within an embellished border. The restricted combination of warm brown, dense black and pale cream establishes a clear hierarchy across the poster. Even the barrel becomes a surface for display, carrying “1887” prominently at its centre. In the lower right, the visible inscription “HERMANN BARTSCH, 54 Beekman S.C.N.Y.” functions as a small maker’s credit beneath the far louder language of the brand.
Context and significance
By the 1880s, posters and other illustrated commercial designs were helping manufacturers distinguish their goods through recognisable names, mascots and graphic motifs. Bartsch’s design demonstrates how effectively these elements could be compressed into a single image. The goat supplies humour and instant recognition; the barrel and beer mug identify the product; and the oversized words remain legible even before the finer details are noticed.
What makes the poster especially engaging is the balance between salesmanship and careful draughtsmanship. Its message is unequivocal, yet the intricate treatment of fur, wood grain, foam and foliage gives it a decorative richness beyond simple signage. The result is a vivid example of late Victorian advertising at its most characterful: bold enough to command attention, but sufficiently detailed to sustain a longer look.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Herman Bartsch’s G. Krueger, bock beer, created in 1887, turns a beer advertisement into a piece of exuberant visual theatre. A large brown goat rises on its hind legs beside a wooden barrel and foaming mug, its animated pose giving the composition an immediate, almost comic energy. Around this central mascot, forceful lettering announces “G. KRUEGER” and “BOCK BEER”, while the date appears in emphatic black numerals on the barrel. Illustration and typography work together with unusual directness: the animal catches the eye, then the words deliver the message.
The goat is more than a lively advertising character. Its presence draws upon a long-standing visual association between bock beer and the billy goat, encouraged by the German word Bock, which can refer to both the style of strong beer and a male goat. Bartsch therefore gives the product a memorable pictorial identity without relying on text alone. The poster belongs to a late nineteenth-century commercial culture in which richly illustrated advertisements were becoming increasingly central to brand recognition, combining decorative display with the need to communicate quickly in busy public settings.
A closer look
The composition is vertically organised but far from static. The goat occupies much of the foreground, its raised body and turned head creating a strong upward movement towards the barrel. Dark brown fur is modelled with fine, light-catching strokes, particularly around the animal’s face and shoulders, while the pale background keeps its silhouette clear. The shallow setting concentrates attention on the encounter between mascot and merchandise rather than suggesting a fully described scene.
Bartsch rewards closer attention with an abundance of contrasting textures. The goat’s irregular coat is set against the curved staves and visible grain of the barrel; nearby, the mug’s smooth body and froth provide a lighter accent. The foam has a slightly uneven edge, giving the drink a sense of freshness, and a tiny emblem appears on the vessel itself. A delicate vine, with small leaves and curling tendrils, softens the heavier forms and introduces an ornamental note associated with the ingredients and imagery of brewing.
The typography forms part of the illustration rather than sitting apart from it. “G. KRUEGER” occupies the upper portion in bold decorative capitals, framing the mascot from above, while the much larger “BOCK BEER” anchors the lower edge within an embellished border. The restricted combination of warm brown, dense black and pale cream establishes a clear hierarchy across the poster. Even the barrel becomes a surface for display, carrying “1887” prominently at its centre. In the lower right, the visible inscription “HERMANN BARTSCH, 54 Beekman S.C.N.Y.” functions as a small maker’s credit beneath the far louder language of the brand.
Context and significance
By the 1880s, posters and other illustrated commercial designs were helping manufacturers distinguish their goods through recognisable names, mascots and graphic motifs. Bartsch’s design demonstrates how effectively these elements could be compressed into a single image. The goat supplies humour and instant recognition; the barrel and beer mug identify the product; and the oversized words remain legible even before the finer details are noticed.
What makes the poster especially engaging is the balance between salesmanship and careful draughtsmanship. Its message is unequivocal, yet the intricate treatment of fur, wood grain, foam and foliage gives it a decorative richness beyond simple signage. The result is a vivid example of late Victorian advertising at its most characterful: bold enough to command attention, but sufficiently detailed to sustain a longer look.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.
Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.
Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.
- Possiamo consegnare direttamente al destinatario
- I pezzi incorniciati arrivano pronti da appendere
- Le stampe non incorniciate sono accuratamente imballate in un robusto tubo protettivo
- Quasi ogni ordine viene realizzato localmente, per regali più rapidi e sicuri
- Il reso entro 90 giorni dà al destinatario il tempo di decidere
Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.
Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.
- Dimensioni precise, extra-large e su misura
- Incorniciatura personalizzata, montaggio e materiali alternativi
- Pezzi coordinati per più stanze o sedi
- Personalizzazione dell'opera, per regolarne il colore e lo stile
- Consulenza su arte e incorniciatura da parte del nostro laboratorio
- Produzione locale per progetti in tutto il mondo
Ogni stampa artistica restaurata inizia dall’opera originale dell’artista—mai da una sostituzione generata dall’IA.
Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.
Non utilizziamo l’IA generativa per ridisegnare, reinterpretare o inventare l’opera. Il restauro digitale viene impiegato solo per recuperare e riprodurre l’opera originale nel modo più fedele possibile.
Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.
Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.
Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.
Restauriamo e produciamo mappe e stampe d’arte dal 1984, e garantiamo personalmente ogni pezzo.
Ogni ordine è coperto dalla nostra garanzia di 10 anni e dalla garanzia di consegna senza danni. Se il vostro pezzo arriva danneggiato, lo sostituiremo o lo rifaremo gratuitamente. Se qualsiasi altro aspetto non fosse conforme, contattate il nostro team di laboratorio e provvederemo tempestivamente a risolvere il problema.
Per tutti i dettagli, consultate la nostra politica su resi e rimborsi.
