{"product_id":"queensland-travel-poster-the-sunshine-state-of-australia-by-s-g-reid-1976","title":"Queensland Travel Poster: The Sunshine State of Australia by S G Reid, 1976","description":"\u003cp\u003eS. G. Reid’s 1976 poster \u003cem\u003eQueensland, the Sunshine State of Australia\u003c\/em\u003e presents the state as a vivid assembly of climates, landscapes and pleasures. Rather than relying on a single panoramic view, Reid arranges four distinct scenes beneath the emphatic red word “QUEENSLAND” and a radiant yellow sun. Pineapples, a quiet coastal outlook, dense tropical vegetation and a sugar-cane field collectively suggest abundance and escape, while the strong contrasts of yellow, green and blue give the design its immediate, sunlit energy.\u003c\/p\u003e\n\n\u003cp\u003eMade as a work of tourism promotion, the poster turns Queensland’s geographical variety into a concise visual argument for travel. Its imagery encompasses both the holiday coast and the productive landscape, presenting the state not simply as a beach destination but as a region of tropical agriculture, rainforest and expansive scenery. The claim “THE SUNSHINE STATE OF AUSTRALIA” establishes the central promise, while the concluding slogan, “THE STATE OF HOLIDAY VARIETY”, explains the collage itself: each compartment offers a different version of Queensland, united by warmth, colour and outdoor experience.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eAt the top, the lettering forms a firm graphic header. Its red capitals stand out against the lighter ground, while the stylised sun below sends broad yellow rays into the surrounding space. The smaller tagline is positioned beneath this emblem, creating a clear sequence from place name to regional identity. It is an economical piece of visual branding: the state is named, illuminated and characterised before the eye reaches the landscape scenes.\u003c\/p\u003e\n\n\u003cp\u003eThe upper pair of pictures establishes a contrast between immediacy and distance. On the left, two ripe pineapples fill their dark setting, their patterned skins and spiky leaves rendered with unusually tactile clarity. On the right, the view opens dramatically. Seated figures occupy rocks in the foreground, looking across blue water towards boats and a tropical shore. Gentle ripples catch the light, while pale clouds and a softly shifting sky give the scene an airy spaciousness. The figures are small enough to leave the landscape dominant, yet their presence makes the prospect feel accessible rather than remote.\u003c\/p\u003e\n\n\u003cp\u003eBelow, the imagery becomes greener and more enclosed. The lower-left scene moves into dense vegetation, where layered leaves and dappled light create a deep, shaded interior. Beside it, rows of sugar cane lead towards a mountain range articulated in receding tones. This movement from textured foreground growth to distant peaks lends the lower half a surprising sense of depth. The bottom slogan then gathers these contrasting environments into a single promotional message, its bold lettering acting as both caption and conclusion.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eQueensland’s identity has long been shaped by the meeting of coastline, tropical and subtropical environments, and agricultural regions. Reid’s design compresses that breadth into an easily read sequence of motifs. The pineapples and cane refer to cultivated abundance; the jungle evokes luxuriant vegetation; the beach view supplies leisure, openness and maritime appeal. Significantly, the poster does not select one defining landmark. Its subject is variety itself.\u003c\/p\u003e\n\n\u003cp\u003eThe collage format also reflects a persuasive strand of twentieth-century travel advertising in which several experiences could be offered at once, supported by direct typography and memorable regional slogans. Here, photographic richness is disciplined by a simple rectangular grid and a tightly controlled hierarchy of text. The result is both a portrait of Queensland in the 1970s tourist imagination and a deft example of how graphic design could transform geography into aspiration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":68178414764423,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68178414797191,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68178414829959,"sku":null,"price":79.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":68178414862727,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68178414895495,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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