{"product_id":"national-parks-travel-poster-the-lure-of-the-national-parks-by-dorothy-waugh-1930","title":"National Parks Travel Poster: The Lure of the National Parks by Dorothy Waugh, 1930","description":"\u003cp\u003eDorothy Waugh’s \u003cem\u003eThe Lure of the National Parks\u003c\/em\u003e, created in 1930, turns an outdoor expedition into a compact drama of colour, movement and modern typography. A procession of riders crosses an undulating landscape beneath sharp triangular forms suggestive of distant mountain peaks. Bright white and green silhouettes stand out against deep blue, while the simplified horses, rolling terrain and emphatic lettering give the poster an immediacy suited to being understood at a glance.\u003c\/p\u003e\n\n\u003cp\u003eWaugh was known for her work with the National Park Service, bringing a sophisticated graphic sensibility to the promotion of America’s protected landscapes. She studied at the Chicago Institute of Art before moving to New York, where she later managed Alfred A. Knopf’s children’s book department. Here, the clear geometry and flattened colour associated with Art Deco design serve a distinctly public purpose: presenting the national parks as places of recreation, adventure and scenic escape at a time when they were being promoted to an expanding travelling public.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe mounted figures occupy the centre of the composition, their staggered positions creating the impression of a group advancing across uneven ground. Waugh needs remarkably little detail to establish their character. Hats, upright torsos and the curved backs of the horses are reduced to economical shapes, yet remain immediately legible. Variations in height and colour distinguish one rider from the next, preventing the procession from becoming a single continuous silhouette.\u003c\/p\u003e\n\n\u003cp\u003eAround them, the landscape is constructed through overlapping graphic bands rather than conventional perspective. Dark green curves form low hills just above the riders, while the ground beneath them carries a broken, textured pattern that adds visual rhythm and suggests rough terrain. At the top, pale triangular wedges puncture the dark blue field. They can be read as stylised peaks, but their crisp, pennant-like geometry also contributes to the poster’s decorative energy.\u003c\/p\u003e\n\n\u003cp\u003eThe lower third is dominated by the title, “THE LURE OF THE NATIONAL PARKS”, set in large geometric capitals. Its scale gives the words almost the same visual weight as the landscape above. The lettering is not merely explanatory: its block-like forms continue the angular language of the mountain shapes and provide a firm base for the more fluid movement of horses and hills. Waugh’s name appears in smaller lettering at the lower left, discreet but clearly integrated into the design.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eTravel posters of this period had to communicate quickly, often in busy public settings. Waugh’s design answers that requirement through high contrast, an abbreviated landscape and a strong hierarchy between illustration and text. Rather than identify a particular park or landmark, it promotes the broader idea of the national parks. Horseback travel becomes a concise emblem of open country and active exploration, while the landscape remains general enough to evoke a whole network of destinations.\u003c\/p\u003e\n\n\u003cp\u003eThe poster’s enduring appeal lies in this balance between persuasion and visual economy. Every element has more than one task: the riders establish narrative, the patterned ground supplies movement, the peaks suggest scale, and the typography delivers the message while completing the composition. Waugh transforms a promotional invitation into a confident expression of 1930 graphic design—bold enough to command attention, yet disciplined in its use of line, shape and colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":68178530435463,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68178530468231,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68178530500999,"sku":null,"price":79.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":68178530533767,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68178530566535,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":68178530599303,"sku":null,"price":115.0,"currency_code":"EUR","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":68178530632071,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":68178530664839,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":68178530697607,"sku":null,"price":115.0,"currency_code":"EUR","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":68178530730375,"sku":null,"price":75.0,"currency_code":"EUR","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":68178530763143,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":68178530795911,"sku":null,"price":185.0,"currency_code":"EUR","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":68178530828679,"sku":null,"price":75.0,"currency_code":"EUR","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":68178530861447,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":68178530894215,"sku":null,"price":185.0,"currency_code":"EUR","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":68178530926983,"sku":null,"price":83.0,"currency_code":"EUR","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":68178530959751,"sku":null,"price":249.0,"currency_code":"EUR","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":68178530992519,"sku":null,"price":279.0,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":68178531025287,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":68178531058055,"sku":null,"price":269.0,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":68178531090823,"sku":null,"price":289.0,"currency_code":"EUR","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":68178531123591,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":68178531156359,"sku":null,"price":269.0,"currency_code":"EUR","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":68178531189127,"sku":null,"price":289.0,"currency_code":"EUR","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":68178531221895,"sku":null,"price":129.0,"currency_code":"EUR","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":68178531254663,"sku":null,"price":379.0,"currency_code":"EUR","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":68178531287431,"sku":null,"price":379.0,"currency_code":"EUR","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":68178531320199,"sku":null,"price":129.0,"currency_code":"EUR","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":68178531352967,"sku":null,"price":379.0,"currency_code":"EUR","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":68178531385735,"sku":null,"price":379.0,"currency_code":"EUR","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":68178531418503,"sku":null,"price":189.0,"currency_code":"EUR","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":68178531451271,"sku":null,"price":749.0,"currency_code":"EUR","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":68178531484039,"sku":null,"price":599.0,"currency_code":"EUR","in_stock":true},{"title":"33x50in (84x127cm) \/ Art print","offer_id":68178531516807,"sku":null,"price":249.0,"currency_code":"EUR","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed art print","offer_id":68178531549575,"sku":null,"price":849.0,"currency_code":"EUR","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed canvas","offer_id":68178531582343,"sku":null,"price":699.0,"currency_code":"EUR","in_stock":true},{"title":"40x60in (100x150cm) \/ Art print","offer_id":68178531615111,"sku":null,"price":399.0,"currency_code":"EUR","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed art print","offer_id":68178531647879,"sku":null,"price":1449.0,"currency_code":"EUR","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed canvas","offer_id":68178531680647,"sku":null,"price":1299.0,"currency_code":"EUR","in_stock":true},{"title":"47x70in (120x178cm) \/ Art print","offer_id":68178531713415,"sku":null,"price":599.0,"currency_code":"EUR","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed art print","offer_id":68178531746183,"sku":null,"price":1999.0,"currency_code":"EUR","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed canvas","offer_id":68178531778951,"sku":null,"price":1799.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_b2d67b5c-898e-4230-8285-40ceca19d51c.jpg?v=1794346175","url":"https:\/\/uniquemaps.eu\/products\/national-parks-travel-poster-the-lure-of-the-national-parks-by-dorothy-waugh-1930","provider":"The Unique Maps Co.","version":"1.0","type":"link"}