{"product_id":"vintage-bock-beer-poster-1894","title":"Vintage Bock Beer Poster, 1894","description":"\u003cp\u003e\u003cem\u003eBock beer\u003c\/em\u003e, created by Rode \u0026amp; Brand in 1894, turns a beer advertisement into a piece of comic theatre. A dark-coated goat balances upright on a wooden barrel, flourishing a brilliant red banner emblazoned with the words ‘Bock Beer’, while a trumpet projects from its mouth. Against a softly graded beige and muted-gold ground, the improbable mascot acquires the emphatic presence of a performer taking centre stage.\u003c\/p\u003e\n\n\u003cp\u003eThe goat is more than an entertaining emblem: the German word \u003cem\u003eBock\u003c\/em\u003e also means a male goat, making the animal a natural visual pun for the beer style. Rode \u0026amp; Brand, active during the late nineteenth and early twentieth centuries, worked at a moment when posters and trade advertisements were becoming increasingly influential in shaping consumer recognition and taste. Here, memorable character, conspicuous lettering and saturated colour are combined into a message that can be grasped almost instantly.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition follows a lively downward sequence. The eye first meets the goat’s head and trumpet, then travels across the folds of the scarlet banner before arriving at the barrel beneath its hooves. Although the arrangement is asymmetrical, the substantial rounded barrel anchors the lower half of the design. Its warm brown staves, circular grain and dark metal bands provide an earthy counterweight to the brighter colours above.\u003c\/p\u003e\n\n\u003cp\u003eMuch of the poster’s energy comes from contrasts. The goat’s nearly black coat stands sharply against the pale background, while small highlights articulate its muzzle, limbs and textured fur. Red dominates the central banner, enriched by warm gold lettering and ornament. The fabric appears to billow around the animal rather than hanging passively, giving the slogan movement and helping the typography function as part of the action rather than as a separate caption.\u003c\/p\u003e\n\n\u003cp\u003eCloser inspection reveals a calculated mixture of caricature and descriptive detail. The goat is humorous in pose but modelled with enough shadow and highlight to feel weighty, particularly where its feet meet the barrel. The trumpet is picked out with a metallic gleam, while a simple rope around the animal’s neck introduces another fine linear detail. In the lower right, the smaller words ‘Banner Bock’ repeat the branding more discreetly, rewarding a second glance after the principal slogan has made its impact.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the 1890s, commercial posters had become a particularly visible meeting point between graphic invention and modern advertising. A design needed to command attention quickly, communicate at a distance and remain distinct in memory. \u003cem\u003eBock beer\u003c\/em\u003e answers those demands through a clear hierarchy: mascot, product name and barrel. Its limited field of large forms is enlivened by clean outlines, patches of flat colour and subtle tonal gradation, allowing both the figure and lettering to remain immediately legible.\u003c\/p\u003e\n\n\u003cp\u003eThe result is characteristic of an era in which commercial art could be both direct and elaborately crafted. Rode \u0026amp; Brand’s goat embodies the product name, announces it with theatrical gusto and converts an otherwise straightforward beverage advertisement into a compact visual joke. More than a century later, the poster retains its appeal through that brisk union of wit, typography and carefully staged colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640631525767,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640631558535,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640631591303,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640631624071,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640631656839,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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