{"product_id":"vintage-bock-beer-poster-1884","title":"Vintage Bock Beer Poster, 1883","description":"\u003cp\u003e\u003cem\u003eBock Beer\u003c\/em\u003e, produced by Calvert Litho. Co. in 1883, turns a beverage advertisement into a theatrical encounter between two fashionably dressed goats. At the centre, a dark-furred figure in a red jacket raises a foaming beer stein, while his companion, elaborately attired in blue and white, holds a patterned fan. Their comic formality is balanced by the emphatic lettering below: “Bock Beer” appears in weighty black characters edged with gold, anchoring the lively scene in a clear commercial message.\u003c\/p\u003e\n\n\u003cp\u003eThe goats provide an immediately intelligible visual pun. Bock, a strong beer style associated with German brewing, shares its name with the German word for a male goat, and the animal became a familiar emblem in bock-beer imagery. Here that association is expanded into an urbane social tableau rather than presented as a simple trademark. The chromolithographic richness of the design also belongs to a period when American commercial printing was becoming increasingly sophisticated, allowing advertisers to combine saturated colour, tonal modelling and decorative typography in images intended to command attention.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe central goat dominates through both scale and contrast. Deep brown and black fur is picked out with small highlights, giving the head, beard and forelimbs a surprisingly tactile presence. Against it, the red jacket and yellow-gold trim read with unusual crispness. One hoof curls around the substantial stein, whose pale foam introduces a small note of realism amid the anthropomorphic comedy. The figure’s upright bearing and formal clothes lend the pose the air of a genial host presenting the drink.\u003c\/p\u003e\n\n\u003cp\u003eTo the right, the second goat supplies a lighter, more intricate passage. The blue dress is enlivened by white lace with tiny floral details, while the open fan introduces flashes of yellow and red. Fine patterning contrasts with the broad dark masses of fur and lettering elsewhere. A small glass of beer on the table below quietly repeats the subject of the stein, drawing the eye from the figures towards the lower edge of the composition.\u003c\/p\u003e\n\n\u003cp\u003eBehind the pair, a softly coloured circular field acts almost like a stage or medallion. Its pale, muted tones separate the figures from the surrounding ground without competing with them, while subtle ornament around the perimeter reinforces the decorative character of the design. The typography completes the hierarchy: the eye first meets the goats’ faces and costume, then follows their bodies and gestures down to the product name. Gold outlining gives the letters a dimensional, sign-like finish against their dense black interiors.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCalvert Litho. Co., an American firm active during the nineteenth century, worked within a flourishing culture of colour lithography used for advertisements, packaging and popular imagery. Such designs had to communicate quickly, but they could also reward close attention. \u003cem\u003eBock Beer\u003c\/em\u003e does both: its large lettering makes the commodity unmistakable, while the costumes, fan, lace, fur and glassware turn the advertisement into a miniature comic narrative.\u003c\/p\u003e\n\n\u003cp\u003eThe result reflects the growing visibility of beer within nineteenth-century consumer culture while retaining the exuberance of period graphic art. Rather than relying on a sober presentation of the drink, the design uses character, wordplay and conspicuous colour to make bock beer memorable. Its lasting appeal lies in that mixture of polished commercial purpose and eccentric invention: a product name transformed into an improbably refined gathering of goats.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633455333767,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633455366535,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633455399303,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633455432071,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633455464839,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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