{"product_id":"tibi-vintage-drinks-advertising-poster-1920","title":"Tibi Vintage Drinks Advertising Poster, 1920","description":"\u003cp\u003e\u003cem\u003eBuvez du Tibi\u003c\/em\u003e, created by the Belgian artist and maker Litho Myncke in 1920, turns a convivial bar-room exchange into a brisk piece of beverage advertising. Three figures gather before a counter: at the centre, a woman in a brilliant red dress raises a glass between two attentive men, one wrapped in blue with a red scarf, the other leaning forward beneath a bowler hat with cane in hand. Warm yellow, scarlet and deep brown dominate the tightly packed scene, giving it the immediacy of a theatrical encounter glimpsed through a café doorway.\u003c\/p\u003e\n\n\u003cp\u003eProduced just after the First World War, the poster belongs to a period when lithographic advertising occupied a conspicuous place in urban visual culture. Commercial messages needed to register quickly amid busy streets, shopfronts and entertainment districts, and \u003cem\u003eBuvez du Tibi\u003c\/em\u003e does so through emphatic colour, an easily understood social scene and direct French-language commands. Its principal slogan—“BUVEZ DU TIBI”, or “Drink Tibi”—is less an explanation than an instruction, while the lower cry of “A VOTRE SANTE!! TIBI!!” turns the advertisement into a public toast: “To your health!”\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is constructed around the woman’s red dress, which forms the strongest uninterrupted field of colour. The folds of the skirt introduce movement into an otherwise compact grouping, while the raised glass provides a small but decisive focal point. On the left, the blue-coated man supplies a cool counterweight to the surrounding reds and ochres. Opposite him, the bowler-hatted figure bends towards the conversation, his long coat and slender cane creating a darker, more angular silhouette.\u003c\/p\u003e\n\n\u003cp\u003eBehind them, bottles marked “TIBI” line the bar shelf, repeating the product name within the illustrated world as well as in the poster’s lettering. This repetition is central to the design’s persuasive rhythm: the eye encounters the name above the scene, among the bottles and again in the toast below. The figures therefore appear not merely to display the drink but to enact its social appeal, presenting it as part of conversation, leisure and sociability.\u003c\/p\u003e\n\n\u003cp\u003eSeveral smaller devices lend the scene surprising depth. A chequered floor recedes beneath the figures, its alternating warm tones energising the lower portion of the design. Bright highlights sharpen faces, glasses and areas of clothing, while darker passages collect around hems and shoes. The background remains comparatively soft, allowing the sharply defined figures and lettering to command attention. At the lower right, the visible credit “LITHO MYNCKE \u0026amp; BRUXELLES” anchors the design in its Belgian commercial setting.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eEarly twentieth-century beverage posters frequently associated their products with recognisable rituals rather than presenting a bottle in isolation. Here, the persuasive argument is entirely social: three distinct characters, animated expressions and a shared drink create a miniature narrative that can be grasped almost instantly. The poster’s close crop intensifies that effect. There is little empty space and no distant view; everything is concentrated upon gesture, conversation and brand recognition.\u003c\/p\u003e\n\n\u003cp\u003eThe design also demonstrates how commercial lithography could combine practical clarity with visual invention. Broad areas of flat colour make the figures legible from a distance, yet details such as the woman’s drapery, the men’s contrasting costumes, the cane and the patterned floor reward closer attention. \u003cem\u003eBuvez du Tibi\u003c\/em\u003e remains especially engaging because its sales message is inseparable from its lively character study: a concise advertisement staged as an exuberant moment of public sociability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633438032263,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633438065031,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633438097799,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633438130567,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633438163335,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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