{"product_id":"j-edouard-pernot-vintage-absinthe-poster-by-leonetto-cappiello-1900","title":"J. Édouard Pernot Vintage Absinthe Poster by Leonetto Cappiello, 1900","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eAbsinthe extra-supérieure J. Édouard Pernot\u003c\/em\u003e, designed in 1900, turns a café encounter into an emphatic piece of advertising theatre. Against a luminous yellow ground, a smiling man in a top hat leans towards a poised woman as she raises a glass to her lips. Their dark clothing forms a crisp central silhouette, punctuated by her brilliant red hat, while bottles and glasses gather prominently on the small round table between them. Above, the single word “ABSINTHE” commands the composition in monumental black lettering.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to the flourishing commercial culture of the Belle Époque, when illustrated placards competed for attention on the streets of rapidly modernising European cities. Cappiello, an Italian-born artist who established his career in Paris, helped redirect poster design away from densely detailed scenes towards simplified forms, startling colour contrasts and memorable characters. Here, the advertised drink is presented not through lengthy explanation but through an instantly legible social tableau. Absinthe, closely associated with French café life around the turn of the century, becomes the focus of a scene poised between fashionable sociability and broad comic performance.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe two figures are deliberately contrasted. The man bends forward with expansive good humour, his face framed by the brim of his black top hat and the high white collar beneath his dark overcoat. A cane rests beside the table, adding another diagonal to his animated pose. The woman remains more upright and self-contained. Her black dress is enlivened by tiny red motifs, while the sweeping red hat creates the poster’s strongest accent and gives her silhouette an elegant theatricality.\u003c\/p\u003e\n\n\u003cp\u003eCappiello compresses the essentials of the advertisement into the centre of the sheet. Two prepared glasses and a small plate occupy the tabletop, with three differently shaped bottles arranged immediately behind them. Their subdued greens and browns stand apart from the primary clash of yellow, black and red, and the visible labels connect the convivial scene directly to the J. Édouard Pernot brand. The pale drink in the raised glass supplies a small, delicate note amid the otherwise broad areas of colour.\u003c\/p\u003e\n\n\u003cp\u003eTypography governs the poster’s hierarchy as decisively as the figures. The large uppercase “ABSINTHE” is readable before any finer detail comes into view; below the scene, the smaller line “J. ÉDOUARD PERNOT SOCIÉTÉ ANONYME MONTBÉLIARD” supplies the company name and location. The generous yellow space around the group is not empty decoration but an active part of the design: it isolates the silhouettes, sharpens the lettering and allows the entire message to register at a glance.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCappiello’s approach reflects a decisive development in early twentieth-century advertising. Rather than construct an elaborate narrative, he concentrated on a dominant figure, gesture or colour combination that could be recognised quickly from a distance. The method suited the increasingly crowded visual environment of the modern street, where a poster needed to distinguish itself among competing notices. His figures often possess the exaggerated energy of caricature, a field in which he had worked before becoming closely associated with commercial poster design.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAbsinthe extra-supérieure J. Édouard Pernot\u003c\/em\u003e is especially engaging because it balances this graphic economy with a wealth of small social details: the man’s forward lean, the woman’s measured sip, the cane, patterned dress and varied bottles. From afar it reads as a bold arrangement of yellow, black and red; at closer range, it becomes a sharply observed vignette of fashionable consumption at the beginning of the twentieth century.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633428595079,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633428627847,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633428660615,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633428693383,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633428726151,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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