{"product_id":"advokaat-vintage-liqueur-poster-by-armand-rassenfosse-1910","title":"Advokaat Vintage Liqueur Poster by Armand Rassenfosse, 1910","description":"\u003cp\u003eArmand Rassenfosse’s \u003cem\u003eAdvokaat\u003c\/em\u003e, dating from around 1910 and catalogued more broadly to 1910–20, turns an advertisement for the Hasselt drink into an elegant encounter between figure and lettering. On the right, a fashionably bobbed woman in a flowing orange gown raises a small glass; opposite her, the word “ADVOKAAT” spreads across the poster in emphatic black capitals. Cream, rust, yellow and deep brown give the design a warm, concentrated palette, while the asymmetrical arrangement allows the poised figure and oversized typography to command equal attention.\u003c\/p\u003e\n\n\u003cp\u003eRassenfosse was a Belgian artist known for printmaking, illustration and graphic design, particularly for his refined draughtsmanship and decorative treatment of the human figure. This poster belongs to a period in which the sinuous contours and ornament associated with late Art Nouveau were giving way to the more direct visual language of twentieth-century advertising. Its place of origin is also significant: Hasselt was closely associated with Belgian distilling, and the line “Edg. Vliegen Distillerie La Rose, HASSELT” identifies the producer within that established local culture. Here, commercial information is not separated from the illustration but incorporated into a carefully staged composition.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman’s dress supplies the poster’s most expansive field of colour. Its orange ground shifts through muted red and ochre, enlivened by floral ornament and fine contour lines that follow the fall of the fabric. Her pale face, dark bob and exposed arms stand out against these warmer tones. The small glass held in one hand catches a delicate highlight, making the advertised drink part of her gesture rather than merely an object placed beside her. Her composed expression and upright bearing lend the scene an air of fashionable assurance.\u003c\/p\u003e\n\n\u003cp\u003eAcross the left half, the typography establishes a second, bolder rhythm. “ADVOKAAT” is set in a large serif face whose dark letterforms contrast sharply with the light ground. Immediately below, the French phrase “garanti pur oeufs et sucre” — guaranteed pure eggs and sugar — states the drink’s defining ingredients with characteristic advertising economy. In the upper-left corner, a hand presents a bottle and glass, a compact visual demonstration that echoes the woman’s pose. The resulting diagonal exchange, from the serving hand above to the raised glass at right, animates an otherwise deliberately flat design.\u003c\/p\u003e\n\n\u003cp\u003eSmaller lettering gathers towards the lower portion of the poster, where the distillery name and Hasselt location provide the practical details. These lines are visually subordinate but carefully integrated, leaving the principal word, figure and drink to register first. A narrow dark border contains the arrangement, while restrained decorative linework softens the transitions between text and illustration. Even the floral motifs of the gown contribute to the graphic hierarchy: intricate at close range, they resolve into a broad sweep of orange when seen from a distance.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eAdvocaat is an egg-based liqueur, and Rassenfosse’s poster communicates its richness indirectly through colour, dress and social presentation. Rather than concentrating on ingredients or production, the design associates the beverage with modern elegance and cultivated leisure. This was a central strength of early commercial poster art: a product could be made memorable through a single figure, a limited palette and lettering legible at a glance.\u003c\/p\u003e\n\n\u003cp\u003eThe poster also reveals Rassenfosse’s ability to balance decorative refinement with advertising clarity. The woman retains the supple line and patterned surface of turn-of-the-century illustration, while the assertive type and simplified blocks of colour anticipate a sharper graphic modernity. The result is both distinctly of its era and unusually disciplined—a persuasive study in how fashion, typography and gesture can make a local distillery’s name visually immediate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67631724528007,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67631724560775,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67631724593543,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67631724626311,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67631724659079,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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