{"product_id":"vintage-bock-beer-poster-by-henry-jerome-schile-1893","title":"Vintage Bock Beer Poster by Henry Jerome Schile, 1892","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eBock\u003c\/em\u003e, created in 1892, turns a beverage advertisement into a compact comic encounter. A smiling, curly-haired man raises a glass of golden beer as a shaggy goat stretches towards it, one hoof lifted in eager anticipation. Their animated exchange is anchored by a wooden barrel and the enormous word “BOCK”, whose decorative blue and red lettering gives the lower part of the poster the emphatic force of a signboard.\u003c\/p\u003e\n\n\u003cp\u003eSchile was an American artist active during the nineteenth century, when printed imagery had become an increasingly visible part of advertising, branding and popular entertainment. His direct subject matter, saturated colour and decorative lettering were well suited to that commercial world. Here, the goat is more than an amusing companion: “Bock” denotes both a style of beer and, in German, a male goat, a verbal and visual association long exploited in beverage imagery. Schile builds the entire composition around this instantly legible pun.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe man occupies the centre of the vertical design, his dark brown suit modelled with careful shadows along the lapels, sleeves and folds. Against these deeper tones, his face and raised hand catch the light, while the beer becomes the brightest point in the scene. Cream-coloured froth crowns the glass, and small highlights across its surface lend it a convincing transparency. The gesture is theatrical but precisely judged: his outstretched arm forms a bridge between the human figure and the expectant animal.\u003c\/p\u003e\n\n\u003cp\u003eAt the left, the goat supplies much of the poster’s humour and movement. Its head tilts sharply upwards, eyes fixed on the drink, while the raised foreleg almost answers the man’s gesture. The fur is rendered with more intricate texture than the poster’s broader blocks of colour might initially suggest. This shaggy detail contrasts with the smooth glass, the tailored suit and the solid wooden staves of the barrel at lower right, complete with its small projecting spigot.\u003c\/p\u003e\n\n\u003cp\u003eThe background is comparatively airy, shifting through pale blue tones with subtle swirling forms that keep it from appearing static. This cool field throws the warm browns, cream and beer-gold into stronger relief. Around the scene, a decorative border contains the action, but the lettering at the bottom has its own visual energy. The large capitals are not merely a label added beneath an illustration: their changing colours, heavy outlines and ornamented forms make the name of the drink part of the spectacle.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003e\u003cem\u003eBock\u003c\/em\u003e belongs to a period in which commercial posters had to communicate rapidly in busy public settings. Schile therefore favours an uncluttered narrative, recognisable characters and pronounced tonal contrast. The product itself is presented through action rather than still-life display: the lifted glass catches the eye, the goat’s response supplies the joke, and the barrel reinforces the beverage theme without requiring extensive copy.\u003c\/p\u003e\n\n\u003cp\u003eThe result retains the forthright appeal of late nineteenth-century advertising while rewarding closer attention to its pictorial craft. Reflections on the glass, the goat’s expressive gaze, the modelling of the man’s clothes and the integration of illustration with lettering all contribute to a design that is at once playful and carefully organised. Its particular charm lies in that balance: an economical commercial message enlivened by character, visual wit and richly handled detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x20in (90x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650043150727,"sku":null,"price":42.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650043183495,"sku":null,"price":113.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67650043216263,"sku":null,"price":119.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67650043249031,"sku":null,"price":68.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67650043281799,"sku":null,"price":162.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67650043314567,"sku":null,"price":173.95,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67650043347335,"sku":null,"price":89.95,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67650043380103,"sku":null,"price":260.95,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67650043412871,"sku":null,"price":270.95,"currency_code":"EUR","in_stock":true},{"title":"28x45in (70x114cm) \/ Art print","offer_id":67650043445639,"sku":null,"price":124.95,"currency_code":"EUR","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed art print","offer_id":67650043478407,"sku":null,"price":498.95,"currency_code":"EUR","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed canvas","offer_id":67650043511175,"sku":null,"price":498.95,"currency_code":"EUR","in_stock":true},{"title":"31x50in (79x127cm) \/ Art print","offer_id":67650043543943,"sku":null,"price":227.95,"currency_code":"EUR","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed art print","offer_id":67650043576711,"sku":null,"price":947.95,"currency_code":"EUR","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed canvas","offer_id":67650043609479,"sku":null,"price":888.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67650043642247,"sku":null,"price":330.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67650043675015,"sku":null,"price":1516.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67650043707783,"sku":null,"price":1408.95,"currency_code":"EUR","in_stock":true},{"title":"44x70in (112x178cm) \/ Art print","offer_id":67650043740551,"sku":null,"price":557.95,"currency_code":"EUR","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed art print","offer_id":67650043773319,"sku":null,"price":2031.95,"currency_code":"EUR","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed canvas","offer_id":67650043806087,"sku":null,"price":1895.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_8587f589-4799-48d7-b3f6-1ffebfc59244.jpg?v=1791405594","url":"https:\/\/uniquemaps.eu\/fr\/products\/vintage-bock-beer-poster-by-henry-jerome-schile-1893","provider":"The Unique Maps Co.","version":"1.0","type":"link"}