{"product_id":"summer-sale-at-derry-and-tom-s-london-by-edward-mcknight-kauffer-1919","title":"Summer Sale at Derry and Tom’s, London by Edward McKnight Kauffer, 1919","description":"\u003cp\u003eEdward McKnight Kauffer’s \u003cem\u003eSummer Sale at Derry and Tom’s, London\u003c\/em\u003e, created in 1919, turns a seasonal retail announcement into a brisk maritime spectacle. A cream-coloured sailing boat cuts diagonally across green and blue water, accompanied by smaller craft beneath a broad turquoise sky. Below, the words “SUMMER SALE at DERRY \u0026amp; TOMS” are given almost architectural weight, their emphatic lettering held within a deep maroon field. Flat colour, sharp contours and an off-centre arrangement make the poster feel immediate and animated rather than merely informational.\u003c\/p\u003e\n\n\u003cp\u003eAlthough catalogued within the broad field of travel posters, the design advertises a sale at the London department store Derry and Toms rather than a destination. Kauffer nevertheless drew upon the visual language of leisure and movement familiar from transport publicity. American-born and trained in San Francisco, Chicago and Paris, he became one of the most distinctive graphic designers working in Britain. His commercial work brought the simplified forms and heightened rhythms of modern art into the everyday urban environment, where a poster needed to communicate amid the competing signs, traffic and crowds of the street.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe largest boat supplies the composition with its principal diagonal. Its pale sail rises through the centre, sharply separated from the cooler background, while fine angular lines suggest rigging, folds and the pull of wind. The mast and sail direct the eye downwards towards the lettering, joining illustration and message into a single movement. Small sailors are reduced to compact marks within the boats: enough to establish human scale without interrupting the poster’s bold graphic structure.\u003c\/p\u003e\n\n\u003cp\u003eIn the upper left, several smaller blue-and-white sails recede across the water. Their staggered positions create depth, but Kauffer avoids conventional pictorial modelling. Instead, distance is constructed through overlap, shifts in scale and blocks of contrasting colour. The sea is similarly compressed into bands and facets of green and blue, with darker accents giving the waves a clipped, rhythmic energy. Against these cool tones, orange details provide sudden warmth, particularly around the lower text area.\u003c\/p\u003e\n\n\u003cp\u003eThe typography is as active as the boats above it. “SUMMER SALE” appears in large capitals, with differences in colour and scale creating a lively hierarchy, while the smaller “at DERRY \u0026amp; TOMS” completes the commercial message. The maroon ground anchors this dense lower section against the openness of the turquoise sky. A narrow dark border contains the entire arrangement, and Kauffer’s signature appears discreetly at the bottom right—a quiet counterpoint to the forceful lettering nearby.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eIn 1919, such a design belonged to a rapidly developing culture of metropolitan advertising. Posters were not simply carriers of information; they had to seize attention quickly and remain legible at a distance. Kauffer answered that practical demand without abandoning visual sophistication. The compressed perspective, emphatic diagonals and bright, non-naturalistic colour reflect his engagement with the energy of avant-garde art, translated here into a form suited to London’s commercial streets.\u003c\/p\u003e\n\n\u003cp\u003eThe sailing subject is especially effective because it communicates summer without resorting to a literal view of the shop or its merchandise. Wind, water and crowded sails give the sale an atmosphere of speed and outdoor exhilaration. More than a century later, the design retains its freshness through this close union of image and text: the boats do not merely decorate the announcement, but lend its words their momentum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":68178515296647,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68178515329415,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68178515362183,"sku":null,"price":79.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":68178515394951,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68178515427719,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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