{"product_id":"st-nicolas-de-port-vintage-beer-poster-by-marcellin-auzolle-1933","title":"St. Nicolas de Port Vintage Beer Poster by Marcellin Auzolle, 1933","description":"\u003cp\u003eMarcellin Auzolle’s \u003cem\u003eBière St. Nicolas de Port\u003c\/em\u003e, dated 1933, gives its advertised beer an unforgettable herald: an enormous scarlet rooster balanced on the rim of a glass of amber liquid. Set against an almost unbroken black ground, bird and glass appear with theatrical immediacy. The rooster’s angular silhouette, raised tail and alert eye supply movement to an otherwise tightly concentrated composition, while the vessel below acts as both perch and visual anchor.\u003c\/p\u003e\n\n\u003cp\u003eAuzolle was a French artist associated with the development of illustrated commercial advertising, in which products were increasingly given distinctive visual identities rather than presented through text alone. This poster retains the directness demanded by display in streets and shopfronts: a single emblematic creature, a limited palette and lettering large enough to register quickly. Yet its effectiveness depends on more than simplicity. By exaggerating the scale of the rooster and isolating it in darkness, Auzolle turns a beverage advertisement into a concise piece of graphic theatre.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe rooster dominates the upper half of the design. Its plumage moves through vivid reds, vermilion and darker rust tones, with individual feathers picked out by economical internal lines. The crest, beak and bright eye sharpen the head into a compact focal point, while the fanned tail forms a broader, more decorative counterweight. A crisp outer contour keeps the bird legible against the black field, but the subtle variations within its feathers prevent it from becoming a merely flat silhouette.\u003c\/p\u003e\n\n\u003cp\u003eBelow, the rounded glass introduces a different visual language. Vertical ridges and pale highlights suggest a glossy, reflective surface, and the warm amber beer appears almost luminous against the surrounding darkness. The contrast between the rooster’s pointed claws and the smooth curve of the rim adds a note of precarious energy: the bird seems poised rather than settled. Condensation-like marks and reflected glints give the vessel a tactile presence without disturbing the poster’s broad, simplified structure.\u003c\/p\u003e\n\n\u003cp\u003eAcross the bottom, the name of the beer is stated in substantial yellow lettering. Its warm colour connects the typography to the drink above, while a slight shadow helps the words stand clear of the black background. The text forms a firm horizontal base beneath the livelier shapes of bird and glass. A smaller artist’s mark at the upper left is easy to overlook, tucked into the negative space rather than competing with the central motif.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the early twentieth century, the commercial poster had become a highly refined form of public communication. Its designers needed to compress subject, brand and mood into images capable of being understood at a glance. \u003cem\u003eBière St. Nicolas de Port\u003c\/em\u003e demonstrates that economy particularly well. There is no interior, drinking scene or elaborate narrative; instead, Auzolle relies on scale, colour contrast and a memorable animal presence to make the product name stick.\u003c\/p\u003e\n\n\u003cp\u003eThe result belongs equally to advertising history and graphic art. Its black ground is unusually emphatic, allowing the red rooster, golden lettering and amber glass to operate almost like illuminated signs. What remains compelling is the tension between descriptive detail and bold reduction: feathers, reflections and ridges reward closer inspection, while the overall design retains the instant clarity required of a poster.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67649183383943,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67649183416711,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67649183449479,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649183482247,"sku":null,"price":42.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649183515015,"sku":null,"price":113.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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