{"product_id":"saint-nectaire-travel-poster-casino-auvergne-and-golf-by-roger-de-valerio-1931","title":"Saint-Nectaire Travel Poster: Casino, Auvergne and Golf by Roger de Valerio, 1931","description":"\u003cp\u003eRoger de Valerio’s 1931 poster \u003cem\u003eSaint-Nectaire casino – Auvergne – golf. Station du rein\u003c\/em\u003e presents the central French spa resort as a place of cultivated leisure set within dramatic countryside. Two elegantly dressed visitors pause at a stone balustrade in the lower right, looking across a foaming waterfall towards clustered buildings, a hilltop complex and mist-softened mountains. Their saturated blue clothing and vivid red parasol stand out against a landscape organised in cool greens, pale greys and sunlit yellow.\u003c\/p\u003e\n\n\u003cp\u003eCreated when travel posters were a principal means of shaping the public identity of resorts and regions, the design brings the visual economy of interwar advertising to Saint-Nectaire. De Valerio, a French illustrator and poster artist known for polished commercial work, avoids a literal inventory of amenities. Instead, he combines landscape, fashionable society and emphatic lettering into a concise promise of fresh air, recreation and refinement. The references to the casino, golf and the \u003cem\u003e“Station du rein”\u003c\/em\u003e—literally a resort associated with the kidneys—place the poster firmly within the culture of French spa tourism, in which health treatments and sociable diversions were promoted side by side.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe foreground figures provide the poster’s strongest accent. Their poses are relaxed but carefully composed: one holds the red parasol at a diagonal, creating a sharp interruption within the surrounding blue and green. Fine linear details, including decorative braiding on the woman’s dress, give their clothes a degree of elegance without disturbing the broad, simplified treatment characteristic of the design. The stone balustrade beneath them acts almost like a theatre box, separating the poised visitors from the expansive view beyond.\u003c\/p\u003e\n\n\u003cp\u003eFrom this terrace, the eye is carried down the white, ribbon-like waterfall and then out across the valley. Textured lines animate the descending water, while the distant buildings are reduced to small windows, pale walls and compact geometric forms. Higher still, the hilltop architecture forms a clear landmark against the sky. Mountains at the upper left dissolve into lighter tones, producing atmospheric depth without sacrificing the poster’s crisp graphic structure.\u003c\/p\u003e\n\n\u003cp\u003eColour performs much of the descriptive work. Deep blue establishes both the visitors’ clothing and the bold panel at the foot of the composition; greens indicate wooded slopes and cultivated ground; yellow details suggest warmth and sunlight. Against these larger areas, the parasol’s red becomes a concentrated visual signal. Along the lower edge, the words “SAINT-NECTAIRE – CASINO – AUVERGNE – GOLF – STATION DU REIN” appear in strong white capitals, turning the destination’s attractions into a rhythmic sequence. The small imprint “DEVAMBEZ imp. PARIS” is visible at the bottom left.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eSaint-Nectaire lies in Auvergne, a region whose volcanic terrain, mineral waters and mountain scenery made it especially suited to the visual language of spa promotion. Rather than separating medical tourism from pleasure, the poster presents them as parts of the same modern experience. Golf and the casino imply recreation and social life, while the waterfall and sweeping valley supply an invigorating natural setting.\u003c\/p\u003e\n\n\u003cp\u003eDe Valerio’s composition is particularly effective because its promotional message remains embedded in a convincing sense of place. The destination name is unmistakable, yet the view above it offers more than a label: fashionable figures, rushing water, architecture and distant mountains are arranged as successive stages of discovery. It is both regional publicity and a compact portrait of interwar resort culture, expressed through bold colour, streamlined form and an assured command of graphic hierarchy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":68186875036039,"sku":null,"price":42.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68186875068807,"sku":null,"price":115.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":68186875101575,"sku":null,"price":120.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":68186875134343,"sku":null,"price":69.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":68186875167111,"sku":null,"price":164.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":68186875199879,"sku":null,"price":175.95,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":68186875232647,"sku":null,"price":91.95,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":68186875265415,"sku":null,"price":263.95,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":68186875298183,"sku":null,"price":274.95,"currency_code":"EUR","in_stock":true},{"title":"28x45in (70x114cm) \/ Art print","offer_id":68186875330951,"sku":null,"price":126.95,"currency_code":"EUR","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed art print","offer_id":68186875363719,"sku":null,"price":505.95,"currency_code":"EUR","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed canvas","offer_id":68186875396487,"sku":null,"price":505.95,"currency_code":"EUR","in_stock":true},{"title":"31x50in (79x127cm) \/ Art print","offer_id":68186875429255,"sku":null,"price":230.95,"currency_code":"EUR","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed art print","offer_id":68186875462023,"sku":null,"price":961.95,"currency_code":"EUR","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed canvas","offer_id":68186875494791,"sku":null,"price":901.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":68186875527559,"sku":null,"price":335.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":68186875560327,"sku":null,"price":1538.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":68186875593095,"sku":null,"price":1428.95,"currency_code":"EUR","in_stock":true},{"title":"44x70in (112x178cm) \/ Art print","offer_id":68186875625863,"sku":null,"price":565.95,"currency_code":"EUR","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed art print","offer_id":68186875658631,"sku":null,"price":2060.95,"currency_code":"EUR","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed canvas","offer_id":68186875691399,"sku":null,"price":1923.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_07d1e75c-daa0-42d2-be7c-3e82d301403c.jpg?v=1794388264","url":"https:\/\/uniquemaps.eu\/fr\/products\/saint-nectaire-travel-poster-casino-auvergne-and-golf-by-roger-de-valerio-1931","provider":"The Unique Maps Co.","version":"1.0","type":"link"}