{"product_id":"puerto-rico-travel-poster-discover-puerto-rico-u-s-a-by-frank-s-nicholson-1936","title":"Puerto Rico Travel Poster: Discover Puerto Rico U.S.A. by Frank S. Nicholson, 1936","description":"\u003cp\u003eFrank S. Nicholson’s 1936 travel poster \u003cem\u003eDiscover Puerto Rico U.S.A.\u003c\/em\u003e builds its appeal around an emphatic piece of tropical vegetation: a monumental blue-green agave whose pointed leaves spread across the foreground like a sculptural fan. Deep green palm fronds frame the upper edge, while a pale coastal prospect opens behind them, punctuated by distant architecture and a small sailing vessel. The result is both lush and sharply organised, combining the promise of an island landscape with the immediate clarity demanded by promotional design.\u003c\/p\u003e\n\n\u003cp\u003eCreated to encourage tourism to Puerto Rico, Nicholson’s poster belongs to an interwar culture in which destinations were increasingly presented through bold colour, simplified forms and memorable slogans. Its wording is especially revealing. “Puerto Rico U.S.A.” identifies the island as an American destination, while “WHERE THE Americas MEET” gives it a broader, hemispheric identity. Puerto Rico had become a territory of the United States following the Spanish–American War of 1898; here, that political relationship is translated into an optimistic language of travel, accessibility and tropical escape.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe agave controls the composition. Its broad leaves rise from the lower centre, shifting between cool blue, turquoise and green, with light edging and restrained shadows giving the otherwise flattened shapes a suggestion of waxy weight. The sharply tapered forms create a vigorous rhythm of diagonals, contrasting with the finer, feathered segments of the palm fronds above. Together, the two plants form an organic gateway through which the distant coast is seen.\u003c\/p\u003e\n\n\u003cp\u003eBeyond this dense foreground, Nicholson changes both scale and tone. The background is rendered in softer blues and pinks, allowing the sea, sky and architecture to recede. At the left, a tower rises above the vegetation; to the right, another building occupies the shoreline near a small, dark sailing boat. These details are deliberately subordinate to the foliage, yet they give the imagined destination variety: historical character, calm water and leisurely movement are all compressed into a narrow strip of coast.\u003c\/p\u003e\n\n\u003cp\u003eTypography is treated as part of the landscape rather than as an afterthought. The title is set prominently across the central foreground, its decorative lettering held against a strong green field. Along the lower edge, “WHERE THE Americas MEET” follows a gentle curve, with the change in lettering lending emphasis to “Americas”. This hierarchy allows the poster to work at different distances: first as a vivid arrangement of green, blue and pink, then as a direct invitation to “Discover” the island.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eTravel posters of the 1930s had to communicate quickly in railway stations, travel offices and other busy public settings. Nicholson’s design responds with the visual economy associated with period graphic art and Art Deco: forms are streamlined, depth is compressed and colour is divided into lucid, strongly contrasting areas. Yet the poster does not reduce Puerto Rico to an undifferentiated beach scene. Its combination of dramatic flora, coastal architecture and maritime detail gives the destination a carefully layered identity.\u003c\/p\u003e\n\n\u003cp\u003eThe composition also reveals how tourism advertising could turn geography into atmosphere. Puerto Rico’s position in the Caribbean becomes, through the slogan, a point of encounter between the Americas; its relationship with the United States becomes an assurance embedded in the title. Against that message, the enormous agave remains the poster’s most memorable invention—cool in colour, almost architectural in scale, and sufficiently bold to hold together the distant coast, decorative lettering and tropical frame.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 16x20in (40x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":68186827686279,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":68186827719047,"sku":null,"price":65.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":68186827751815,"sku":null,"price":76.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":68186827784583,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68186827817351,"sku":null,"price":65.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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