{"product_id":"distillerie-du-sport-vintage-advertising-poster-by-auguste-nicolet-1905","title":"Distillerie du Sport Vintage Advertising Poster by Auguste Nicolet, 1905","description":"\u003cp\u003eAuguste Nicolet’s \u003cem\u003eDistillerie du Sport\u003c\/em\u003e, created in 1905, gathers the energies of commercial illustration into a crowded, convivial scene. Three men in period dress sit around a table, one raising a bottle as conversation appears to pass briskly between them. Above this sociable group, a rearing brown horse occupies a pale circular emblem, while emphatic red lettering, green framing and a warm cream ground hold the many elements together.\u003c\/p\u003e\n\n\u003cp\u003eNicolet was a Belgian artist working at a moment when the modern advertising poster had become an increasingly prominent part of urban visual culture. Illustration, ornament and branding were often closely interwoven: a successful design needed to be understood at a glance, yet retain enough incident to reward a longer look. Here the beverage is promoted not through a sober display of the bottle alone, but through associations with fellowship, vitality and good humour. The title’s unexpected pairing of distillery and sport adds to the poster’s playful commercial character.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe three seated figures form the narrative centre. Their bodies turn towards one another rather than towards the spectator, making the gathering feel momentarily observed rather than formally presented. Hats, waistcoats and jacket edges are picked out with compact linework, while small changes in posture and expression distinguish each participant. The bottle held by one man catches a light reflection; its tiny label is present as a graphic detail even though its lettering is too minute to decipher. Beneath and around the table, soft shadows give this otherwise flat, decorative design a modest sense of depth.\u003c\/p\u003e\n\n\u003cp\u003eAbove them, the horse introduces a second, more emblematic register. Its lifted forelegs, curved neck and finely described mane lend the roundel an immediate physical charge. The pale disc behind it isolates the silhouette from the busier scene below, allowing the animal to function almost like a trademark. Nearby, the decorative inscription “MARQUE DE POSÉE” reinforces this branding role, while delicate stalk-like motifs in the upper corners bring an agricultural note to the composition.\u003c\/p\u003e\n\n\u003cp\u003eTypography supplies the poster’s strongest structure. “DISTILLERIE DU SPORT” commands the upper centre, while the substantial red line “J.E. LETESSON FRÈRES ANDRIMONT-VERVIERS” anchors the lower portion. The red is repeated in smaller accents, set against restrained whites, browns and greens. A narrow green border runs around the design, giving a firm edge to a composition otherwise notable for its density of figures, flourishes, lettering and insignia.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eAt the beginning of the twentieth century, posters had to negotiate between information and spectacle. Nicolet’s design does so by building a clear hierarchy: title first, horse emblem second, human anecdote third, and the identifying commercial text below. Yet these components do not feel mechanically separated. The circular badge seems to hover above the drinkers, and the ornamental lettering participates in the same rhythmic arrangement as the figures and decorative motifs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDistillerie du Sport\u003c\/em\u003e is especially engaging for the way it converts a beverage advertisement into a miniature social comedy. Its bold contrasts communicate quickly, but the period clothing, animated faces, glassy highlight on the bottle and energetic horse reward closer attention. The result is both an advertisement and a compact record of early twentieth-century graphic culture, when a product could be given personality through storytelling, typography and a memorable visual emblem.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67631755133319,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67631755166087,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67631755198855,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67631755231623,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67631755264391,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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