{"product_id":"bols-vintage-genever-and-liqueur-poster-by-henri-privat-livemont-1901","title":"Bols Vintage Genever and Liqueur Poster by Henri Privat-Livemont, 1901","description":"\u003cp\u003eHenri Privat-Livemont’s 1901 poster \u003cem\u003eBols’ Amsterdamsche Fijne Likeuren \u0026amp; zeer oude genever\u003c\/em\u003e turns a drinks advertisement into an elaborate fin-de-siècle tableau. A fair-haired woman, dressed in flowing white and carrying a tray of glasses, appears against a dense screen of green foliage. Above her, the name “BOLS” commands the design in emphatic red lettering; below, bottles and product information anchor its decorative imagery to a clear commercial purpose. Warm gold, cream and pale pink stand out against the darker leaves, giving the central figure an almost luminous presence.\u003c\/p\u003e\n\n\u003cp\u003ePrivat-Livemont was a Belgian artist particularly associated with the refined graphic language of Art Nouveau. At the turn of the twentieth century, illustrated posters had become a conspicuous feature of modern urban life, allowing artists to bring sophisticated draughtsmanship, ornamental pattern and expressive lettering into the public realm. This commission for Bols reflects that development: rather than presenting the drink as an isolated commodity, Privat-Livemont constructs an atmosphere of ceremony and cultivated pleasure around it. Figure, foliage, lettering and bottle labels all participate in the identity of the brand.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is carefully weighted towards the left, where the woman’s pale clothing and wavy blonde hair emerge from the shadowed greenery. Her garment is not simply a block of white: delicate ornament around the neckline, soft tonal modelling and touches of gold and pink give it visual intricacy. Related decorative accents appear in her hair, linking costume and coiffure into a single flowing design. The darker background sharpens her profile while allowing the leaves to form a natural frame rather than a conventional architectural setting.\u003c\/p\u003e\n\n\u003cp\u003eThe tray creates an important horizontal movement through the otherwise upright format. Three glasses catch small highlights, their transparent forms offering a crisp counterpoint to the luxuriant mass of foliage. From the tray, the eye is led down towards the lower right, where two prominently enlarged bottles—one brown, the other nearly black—bring weight and depth to the base of the poster. Their labels are rendered with notably fine detail, while the contrast between glass, liquid and paper gives the products a tangible presence.\u003c\/p\u003e\n\n\u003cp\u003eTypography organises the remaining space. The great red “BOLS” at the top is immediately legible, functioning almost as an architectural lintel over the figure. Along the lower edge, the words advertising Amsterdam liqueurs and very old genever stretch across a light ground in another band of red. This repetition connects the upper brand name to the bottles below and gives the poster a strong top-to-bottom rhythm. Smaller lettering at the bottom right introduces a quieter note of company heritage, rewarding closer inspection after the principal message has been absorbed.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe poster belongs to a moment when advertising design increasingly depended upon memorable visual identity rather than information alone. Privat-Livemont’s approach is characteristic of Art Nouveau in its integration of human form, plant ornament and lettering: the foliage is both background and pattern, while the woman’s hair and drapery supply the sinuous lines that animate the composition. Yet the design remains disciplined. Negative space around the figure prevents the ornament from becoming oppressive, and every major element guides attention back towards the Bols name and its products.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes the poster is this balance between decorative abundance and graphic directness. Its leaves, costume details and reflective glasses invite prolonged looking, but the hierarchy remains instantly readable from brand name to serving ritual to bottle. Privat-Livemont thus gives a commercial subject the coherence of a fully conceived decorative composition—an eloquent example of how fin-de-siècle poster art joined modern publicity to the pleasures of line, colour and ornament.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67631760245127,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67631760277895,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67631760310663,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67631760343431,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67631760376199,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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