{"product_id":"balsam-vintage-quinquina-aperitif-poster-by-jean-dylen-1923","title":"Balsam Vintage Quinquina Aperitif Poster by Jean d'Ylen, 1923","description":"\u003cp\u003eJean d’Ylen’s \u003cem\u003eBalsam, Apéritif au Quinquina\u003c\/em\u003e, published in 1923, turns a drinks advertisement into a rush of colour and movement. A jubilant skier sweeps across the dark field with a bottle in one hand and a raised glass in the other, the figure’s brilliant yellow clothing, red equipment and patterned details standing out against deep blue-black curves. Rather than presenting the aperitif as a static still life, d’Ylen gives it a theatrical human presence: energetic, sociable and immediately recognisable from a distance.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to an era in which commercial imagery had become a conspicuous part of modern urban life. D’Ylen, a French designer active between the world wars, was known for vivid promotional compositions that combined elegance with directness. Here, flat colour, simplified contours and emphatic lettering reflect the polished graphic sensibility associated with interwar advertising and Art Deco design. Quinquina was an aperitif flavoured with quinine-bearing cinchona bark, its distinctive bitterness placing it within a fashionable culture of pre-dinner drinks. Although the poster dates from 1923, its title line carries the earlier date 1886, connecting the advertised product with an established history.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe skier is arranged on a strong diagonal, as though caught at the crest of a leap. The compact, bent pose concentrates the action around the bottle and glass, while red accents in the ski equipment carry the eye across the composition. D’Ylen pays particular attention to the costume: geometric passages of green, red and white enliven the dominant yellow and prevent the broad area of colour from feeling uniform. The figure’s delighted expression supplies the advertisement with its emotional pitch, making enjoyment itself part of the product’s identity.\u003c\/p\u003e\n\n\u003cp\u003eBehind the skier, broad dark curves coil through the background. These shapes suggest speed and turbulence without defining a literal landscape; their function is graphic rather than descriptive. The resulting contrast makes the skier appear to spring forward from the surrounding darkness. Small highlights on the glass give it a reflective gleam, while the bottle remains clearly legible as the commercial focus. Its label reads “Balsam”, ensuring that the central action never becomes detached from the name being promoted.\u003c\/p\u003e\n\n\u003cp\u003eTypography anchors the commotion at the bottom of the design. “BALSAM” appears in a commanding serif face, with “APÉRITIF AU QUINQUINA” stating the nature of the drink beneath or alongside the principal brand message. The lettering is clean and weighty, providing a stable base for the airborne figure above. D’Ylen’s red signature in the upper right operates as a smaller graphic accent, neatly answering the red details distributed through the skier’s clothing and equipment.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003ePosters of this period had to communicate swiftly in streets, cafés and other busy public settings. D’Ylen’s solution is built around instant contrasts: bright against dark, diagonal motion against horizontal lettering, exuberant character against disciplined design. The limited palette is economical but far from austere; saturated yellow and red create the initial impact, while green, white and deep blue introduce enough variation to reward closer attention.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBalsam, Apéritif au Quinquina\u003c\/em\u003e is especially engaging because its sales message depends less on explanation than on personality. Sport, speed and conviviality are compressed into a single improbable but memorable gesture: a skier confidently managing bottle, glass and motion at once. The result preserves the direct appeal of commercial art while revealing the careful compositional intelligence behind its apparent spontaneity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67632467149191,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67632467181959,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67632467214727,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67632467247495,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67632467280263,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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