{"product_id":"t-wit-stoopke-vintage-advertising-poster-by-j-l-goffart-1909","title":"’T Wit Stoopke Vintage Advertising Poster by J.L. Goffart, 1909","description":"\u003cp\u003eJ. L. Goffart’s \u003cem\u003eVieux Système, Marque ‘T Wit Stoopke’\u003c\/em\u003e, dating from 1909, places a decorated horseman at the centre of a richly coloured beverage advertisement. Seated upright on a substantial brown horse, the uniformed rider wears a sash, medals and embroidered details that lend the scene an air of ceremony. Behind him, rolling green fields recede beneath a pale blue sky, while the brand name occupies the lower part of the composition in emphatic lettering. The result is both pastoral and promotional: an open landscape organised around a figure designed to command immediate attention.\u003c\/p\u003e\n\n\u003cp\u003eGoffart was a Belgian artist working at a moment when commercial imagery was acquiring a newly sophisticated visual language. Posters no longer relied on words alone; illustration, ornament and typography could operate together to give a brand its own recognisable character. Although the decorative influence of Art Nouveau formed part of the period’s broader visual culture, this design favours clarity over elaborate pattern. Its memorable identity comes from the poised equestrian figure, the expansive setting and the deliberate contrast between pictorial atmosphere and bold branding.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe horse and rider form a compact vertical axis within the tall format. The animal’s broad body is carefully modelled in warm chestnut and umber tones, with lighter passages describing its musculature and the sheen of its coat. Decorative fittings articulate the bridle, while the horse’s shadow anchors its weight against the ground. Above, the rider’s upright posture continues the composition’s vertical movement; small flashes of white, metallic decoration and the diagonal sash break up the darker uniform.\u003c\/p\u003e\n\n\u003cp\u003eGoffart gives the central pair ample space. Rather than surrounding them with incidental activity, he sets them against gently undulating fields, painted in several greens that soften as they approach the horizon. The sky shifts through pale blue and cream, with restrained cloud forms supplying atmospheric depth without distracting from the figure. This uncluttered background makes the horse appear especially imposing, yet the softer transitions of colour prevent the design from becoming stark.\u003c\/p\u003e\n\n\u003cp\u003eThe poster’s graphic elements are concentrated near its edges. A decorative emblem appears in the upper-left area, establishing a secondary point of interest without competing with the rider. At the bottom, the wording “Vieux Système, Marque ‘T Wit Stoopke’” is given sufficient scale and weight to remain legible beneath the illustration. The hierarchy is carefully judged: the mounted figure catches the eye first, the uniform and harness reward closer inspection, and the typography finally fixes the advertised name in memory.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eEarly twentieth-century beverage posters often drew upon ideas of tradition, authority and established reputation, presenting branded goods through images more elevated than the everyday act of consumption. Here, the decorated rider and carefully groomed horse create an impression of rank and distinction, while the phrase \u003cem\u003eVieux Système\u003c\/em\u003e reinforces the advertisement’s appeal to an established identity. The precise relationship between the horseman and the product is not explained within the supplied information, but visually he functions as the design’s commanding emblem.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes Goffart’s poster is its balance between naturalistic description and commercial directness. Details of uniform, tack, coat and landscape give the illustration pictorial richness, yet every element remains subordinate to a simple promotional structure. It is a revealing example of how advertising in 1909 could borrow the composure of formal portraiture and the spaciousness of landscape art, then bind both to a trade-marked name through disciplined graphic design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650055831943,"sku":null,"price":42.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650055864711,"sku":null,"price":113.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67650055897479,"sku":null,"price":119.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67650055930247,"sku":null,"price":68.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67650055963015,"sku":null,"price":162.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67650055995783,"sku":null,"price":173.95,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67650056028551,"sku":null,"price":89.95,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67650056061319,"sku":null,"price":259.95,"currency_code":"EUR","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67650056094087,"sku":null,"price":270.95,"currency_code":"EUR","in_stock":true},{"title":"28x45in (70x114cm) \/ Art print","offer_id":67650056126855,"sku":null,"price":124.95,"currency_code":"EUR","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed art print","offer_id":67650056159623,"sku":null,"price":498.95,"currency_code":"EUR","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed canvas","offer_id":67650056192391,"sku":null,"price":498.95,"currency_code":"EUR","in_stock":true},{"title":"31x50in (79x127cm) \/ Art print","offer_id":67650056225159,"sku":null,"price":227.95,"currency_code":"EUR","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed art print","offer_id":67650056257927,"sku":null,"price":947.95,"currency_code":"EUR","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed canvas","offer_id":67650056290695,"sku":null,"price":887.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67650056323463,"sku":null,"price":330.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67650056356231,"sku":null,"price":1515.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67650056388999,"sku":null,"price":1407.95,"currency_code":"EUR","in_stock":true},{"title":"44x70in (112x178cm) \/ Art print","offer_id":67650056421767,"sku":null,"price":557.95,"currency_code":"EUR","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed art print","offer_id":67650056454535,"sku":null,"price":2029.95,"currency_code":"EUR","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed canvas","offer_id":67650056487303,"sku":null,"price":1894.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_70bba417-e0ac-46ef-9c87-6f33d241fc0d.jpg?v=1791405618","url":"https:\/\/uniquemaps.eu\/es\/products\/t-wit-stoopke-vintage-advertising-poster-by-j-l-goffart-1909","provider":"The Unique Maps Co.","version":"1.0","type":"link"}