{"product_id":"lox-toni-vintage-aperitif-poster-by-georges-meunier-1895","title":"Lox Toni Vintage Aperitif Poster by Georges Meunier, 1895","description":"\u003cp\u003eGeorges Meunier’s \u003cem\u003eLox. Toni-Apéritif par Excellence\u003c\/em\u003e, first issued in 1895, turns the enjoyment of an aperitif into a spirited outdoor performance. At the centre, a woman in a brilliant red dress leans back to drink, while her moustachioed companion sits beside her with his own glass raised. Their broad gestures, animated expressions and close cropping give the scene the immediacy of a fleeting social encounter. Against soft green foliage and warm brown surroundings, the scarlet dress acts as the poster’s commanding visual signal.\u003c\/p\u003e\n\n\u003cp\u003eMeunier was a French illustrator active during the late nineteenth and early twentieth centuries, when the advertising poster became a conspicuous feature of urban visual culture. Fin-de-siècle lithography offered artists and advertisers a language suited to the street: strong colour, simplified silhouettes and lettering legible at a glance. Rather than presenting Lox as an isolated bottle, Meunier associates it with sociability, leisure and modern recreation. The result belongs to a period in which commercial graphics could be both persuasively direct and richly decorative.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe two foreground figures form a lively asymmetrical pairing. On the left, the woman’s body follows a sweeping backward diagonal as she lifts the glass to her lips. Her tousled hair and the flowing contours of her dress soften the pose, but its scale and theatricality ensure that it dominates the composition. The seated man provides a steadier counterweight on the right. His striped shirt introduces a smaller, repeating rhythm, while his moustache, rosy cheeks and slight smile add to the poster’s convivial character.\u003c\/p\u003e\n\n\u003cp\u003eMeunier constructs depth economically. The principal figures are defined by firm contours and relatively clear passages of colour; behind them, foliage and passing cyclists are treated more loosely. Those bicycles are easy to overlook, yet they are significant to the scene’s energy. Their wheels and abbreviated forms suggest movement beyond the table, placing this moment of refreshment within a wider world of outdoor leisure. The contrast between the stationary drinkers and the cyclists prevents the composition from becoming merely posed.\u003c\/p\u003e\n\n\u003cp\u003eAt the lower edge, the advertised bottle stands prominently on the table, its label repeating the Lox name. Typography then takes over the commercial work of the design. The short brand name appears emphatically at the top, while the lower inscription announces “Toni-Apéritif par Excellence”. Further wording includes “KINA-LOXA, COCA, KOLA” and the Paris dépôt address at 87 Avenue d’Italie. These blocks of text anchor the exuberant figure scene, creating a clear progression from name, to pleasurable association, to identifying information.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eFrench posters of the 1890s often sold more than the object named in their lettering. They offered a mood, a social type or a recognisable form of modern pleasure. Here, consumption is presented as a shared and public activity rather than a formal still life. The bright palette, expressive poses and recreational background make the message instantly understandable, even before the smaller wording is read.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes Meunier’s design is the balance between pictorial incident and graphic clarity. Red, green, orange, cream and brown create a warm, vigorous harmony, while the bottle and lettering remain unmistakable amid the movement. \u003cem\u003eLox. Toni-Apéritif par Excellence\u003c\/em\u003e preserves the persuasive energy of late nineteenth-century advertising at the moment when the poster was becoming one of the most visible and inventive forms of popular art.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67632480911751,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67632480944519,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67632480977287,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67632481010055,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67632481042823,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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