{"product_id":"jules-robin-c-vintage-cognac-poster-1913","title":"Jules Robin \u0026 C° Vintage Cognac Poster, 1913","description":"\u003cp\u003e\u003cem\u003eJules Robin \u0026amp; C° Cognac\u003c\/em\u003e, produced by Imp. F. Champenois in 1913, turns a single bottle into the centre of an exuberant advertising display. Set against a field of brilliant yellow, the dark glass and amber contents acquire unusual weight, while the name “COGNAC” advances across the upper right in enormous red lettering. The poster’s impact depends on this directness: brand, bottle and beverage are immediately legible, yet the ornate label and decorative typography reward a more lingering look.\u003c\/p\u003e\n\n\u003cp\u003eMade on the eve of the First World War, the design belongs to the confident commercial culture of the late Belle Époque. Posters and trade images had become a vital part of the modern streetscape, using compressed compositions, saturated colour and assertive lettering to command attention in crowded public settings. Here, Imp. F. Champenois balances that public-facing boldness with the visual language of refinement. Cognac is presented not simply as a drink but as a carefully branded luxury, distinguished by its name, bottle and recognisable label.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is built around contrasts of scale. The bottle occupies the lower central area, upright and substantial, but does not sit within a conventional room or still-life setting. Instead, it is suspended within a shallow graphic space, surrounded by lettering and lightly curving decorative lines. This removal of incidental detail gives the object an almost emblematic presence. Soft tonal transitions from deep brown to glowing gold suggest the liquid within, while the cap catches a small highlight that draws the eye to the bottle’s vertical axis.\u003c\/p\u003e\n\n\u003cp\u003eAbove and around it, the typography acts as part of the illustration rather than as a separate caption. “JULES ROBIN \u0026amp; C°” is arranged in bold decorative characters across the upper section, establishing the brand before the oversized red “COGNAC” delivers the product category with emphatic clarity. Subtle shadowing gives these red letters an impression of relief against the flat yellow ground. The result is a lively tension between two-dimensional design and carefully chosen touches of modelling.\u003c\/p\u003e\n\n\u003cp\u003eThe bottle label provides the poster’s most intricate passage. Its pale ground is enriched by floral ornament and a blue crest, a cool accent amid the prevailing yellows, reds and warm browns. Nearby, the French slogan “Exigez toujours cette étiquette” — “Always insist on this label” — directs attention back to these details. Its slightly curved line introduces a gentler rhythm beneath the forceful headline, while also making authenticity and brand recognition central to the advertisement’s message.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThis poster reflects a period in which commercial identity was increasingly communicated through a complete visual system: distinctive lettering, packaging, colour and repeated insignia. The instruction to look for a particular label is therefore more than promotional copy. It reveals how producers encouraged consumers to recognise and request a branded article amid competing goods. The bottle’s crest and ornament become practical markers of identity as well as signs of prestige.\u003c\/p\u003e\n\n\u003cp\u003eWhat gives the design its continuing visual interest is the economy with which it combines spectacle and information. A limited palette produces maximum visibility, while the alternation between broad colour fields and minute label detail keeps the eye moving between poster and product. It is at once a direct piece of beverage advertising and a vivid example of the graphic confidence that characterised European commercial design in 1913.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67632447160711,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67632447193479,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67632447226247,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67632447259015,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67632447291783,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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