{"product_id":"conrad-stein-s-vintage-lager-beer-poster-1877","title":"Conrad Stein’s Vintage Lager Beer Poster, 1877","description":"\u003cp\u003e\u003cem\u003eConrad Stein’s Lager Bier\u003c\/em\u003e, created by Wittemann Bros. in 1877, turns a New York beer advertisement into an exuberant pageant of heraldry, theatre and ornamental lettering. At its centre, a richly dressed, bearded figure raises a foaming stein while standing upon a globe; beside him, a smaller character in jester-like costume adds a note of comic ceremony. Saturated reds and glowing oranges are set against pale areas of white, while scrollwork, drapery and foliage press in from the margins, giving the vertically arranged design the splendour of a festive proclamation.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to a period in which American breweries and beverage makers were making increasingly ambitious use of pictorial advertising. Wittemann Bros., a nineteenth-century American lithographic firm, specialised in the kind of eye-catching commercial imagery that could make a brand name memorable amid a crowded marketplace. Here, practical information is embedded within spectacle: the product is not merely named but surrounded by suggestions of abundance, authority and celebration. The result is characteristic of late Victorian graphic culture, where elaborate typography and narrative illustration often worked together rather than occupying separate parts of a design.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe visual hierarchy begins with the large words “CONRAD STEIN’S” across the upper section. The letters are heavily ornamented, with curling flourishes that link them to the surrounding decorative framework. Below, the principal figure forms the poster’s strongest vertical accent. His beard, patterned clothing and broadly modelled folds introduce a degree of dimensionality into an otherwise emphatically graphic arrangement of flat, brilliant colour. The raised beer stein provides the essential commercial cue, but its placement also gives the figure the air of making a ceremonial toast.\u003c\/p\u003e\n\n\u003cp\u003eAround him, the design accumulates smaller theatrical details. Draped fabric creates a stage-like backdrop, while an eagle motif reinforces the heraldic character of the composition. Ivy garlands soften the outer edges with repeated leaf forms, their changing greens and dark contours providing a cooler counterpoint to the dominant scarlet and orange. The attendant at the left disrupts the central symmetry: smaller in scale and more playful in dress, he gives the scene the flavour of a court entertainment rather than a conventional product display.\u003c\/p\u003e\n\n\u003cp\u003eFurther down, “LAGER BIER” appears in broad, curving lettering, followed by the more restrained place name “NEW YORK”. Two circular vignettes of brewery buildings sit within the lower decorative scheme. These compact architectural views reward closer attention: framed almost like medallions, they introduce the world of manufacture beneath the fanciful central performance. The eye consequently travels from brand name to figure, from raised stein to product wording, and finally to the brewery itself—a carefully controlled sequence disguised by visual abundance.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eAdvertising of this period frequently borrowed the visual languages of fine art, popular theatre, heraldry and decorative design. \u003cem\u003eConrad Stein’s Lager Bier\u003c\/em\u003e is especially engaging because it does not settle for a straightforward view of a bottle, glass or brewery. Instead, it constructs an entire comic realm around the drink, combining royal costume, a globe, an eagle and ornamental borders into an image of worldly festivity. Such elements need not be read as literal narrative; their purpose lies in the atmosphere of distinction and conviviality they create around the name.\u003c\/p\u003e\n\n\u003cp\u003eThe poster’s dense embellishment also reveals how typography functioned as illustration in nineteenth-century commercial art. Words swell, curve and acquire their own visual weight, competing amiably with the figures rather than simply labelling them. Bold enough to communicate at a glance yet sufficiently intricate to sustain prolonged looking, Wittemann Bros.’ design remains a lively record of the moment when brewery promotion became an especially imaginative branch of American graphic culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 16x20in (40x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67630776418695,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67630776451463,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67630776484231,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67630776516999,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67630776549767,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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