{"product_id":"queensland-travel-poster-by-percy-trompf-c-1930s","title":"Queensland Travel Poster by Percy Trompf, c. 1930s","description":"\u003cp\u003ePercy Trompf’s \u003cem\u003eVisit Colourful Queensland\u003c\/em\u003e, dating from around the 1930s, presents the Australian state as an exuberant abundance of tropical colour. Flowers spill from the upper left while bananas, pineapple and other fruit gather below, framing the central command to “VISIT COLOURFUL QUEENSLAND”. Deep reds and purples are set against vivid greens and ripe yellows, their intensity heightened by a pale, neutral ground. The result is decorative but purposeful: an instantly legible advertisement in which Queensland itself becomes synonymous with sunshine, fertility and sensory pleasure.\u003c\/p\u003e\n\n\u003cp\u003eTrompf was an Australian commercial artist noted for the bold flat colour and streamlined forms associated with Art Deco graphic design. His tourism work belongs to an era when posters played a central role in constructing the public identity of destinations, condensing an entire region into a few persuasive motifs. Rather than showing a particular beach, city or landmark, this design promotes Queensland through its climate and produce. Its vision is deliberately expansive: the state is advertised not as a single view but as a luxuriant environment, made memorable through colour, rhythm and abundance.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe vertical format allows Trompf to build the composition almost like a botanical cascade. In the upper section, red and purple blossoms descend among curling leaves, their irregular contours introducing movement around the more rigid lettering. Faint floral shadows fall across the background, giving the forms a slight sense of projection without compromising the poster’s essential flatness. Fine outlines sharpen individual petals and foliage, while the uncluttered ground ensures that even the smallest colour accents remain clear.\u003c\/p\u003e\n\n\u003cp\u003eThe fruit creates a heavier visual anchor across the lower part of the design. Bright yellow bananas curve around the arrangement, their smooth surfaces picked out with restrained highlights; the spiky crown and patterned skin of a pineapple provide a contrasting structure. Orange and green forms are interleaved with broad leaves, balancing the flower cluster above. These overlapping shapes supply depth through layering rather than conventional perspective, giving the poster a compact, almost emblematic unity.\u003c\/p\u003e\n\n\u003cp\u003eTypography is woven into this vegetation rather than merely placed over it. “COLOURFUL” is especially emphatic, the word functioning as both description and graphic event amid the surrounding blossoms. Beneath the principal slogan appears the name of the Queensland Government Tourist Bureau, followed lower down by addresses in Adelaide Street, Brisbane, Martin Place, Sydney, and Collins Street, Melbourne. These smaller lines turn the seductive display into practical publicity, directing prospective travellers towards tourist offices in three Australian cities. Trompf’s signature sits discreetly at the lower right.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eEarly twentieth-century travel posters had to communicate quickly in public settings, where clarity and visual impact mattered more than detailed description. Trompf answers that challenge with a carefully controlled hierarchy: the destination name is immediate, the natural imagery supplies its appeal, and the administrative information is reserved for closer reading. His use of simplified silhouettes and concentrated colour makes the design modern, while the flowers and fruit retain enough observed detail to feel specific and appetising.\u003c\/p\u003e\n\n\u003cp\u003eThe poster also reveals how tourism advertising could shape a geographical idea. Queensland is reduced neither to a map nor to an urban monument; instead, it becomes “colourful” through accumulated signs of warmth and growth. That selective vision is precisely what gives the design its continuing interest. It is at once a period advertisement, an example of Australian Art Deco commercial art and a particularly assured exercise in turning regional identity into graphic form.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":68178484953479,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68178484986247,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68178485019015,"sku":null,"price":79.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":68178485051783,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68178485084551,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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