{"product_id":"nuyens-s-vintage-creme-de-menthe-poster-by-leonetto-cappiello-1922","title":"Nuyens’s Vintage Crème de Menthe Poster by Leonetto Cappiello, 1922","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eNuyens’s Menthe\u003c\/em\u003e, created in 1922, turns a drinks advertisement into a vivid theatrical performance. Against a deep brown-purple ground, a woman in a brilliant red dress raises a glass while holding the bottle below, her pose establishing a sweeping upward rhythm through the composition. Orange hair, pink accents and flashes of cream intensify the effect, while the figure’s placement to the right leaves space for the brand name to command the lower left.\u003c\/p\u003e\n\n\u003cp\u003eAn Italian artist celebrated for his influence on early twentieth-century poster design, Cappiello developed a graphic language suited to the modern street: simplified silhouettes, saturated colour and memorable figures that remained legible from a distance. Here, product and personality are fused into a single emphatic motif. Created amid the energetic advertising culture of the 1920s, the poster demonstrates how colour lithography enabled commercial imagery to compete for attention in increasingly crowded urban surroundings.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman is less a conventional portrait than a dynamic arrangement of curves and diagonals. Her extended arm leads towards the small, pale glass, whose reflective highlight makes it conspicuous against the dark field. From there, the eye descends past her illuminated face and voluminous orange hair to the bottle held in her other hand. Fine outlines along the red dress sharpen its contours and suggest movement without relying on elaborate modelling or spatial depth. A delicate red ribbon at her hat introduces a smaller flourish within the larger sweep of the pose.\u003c\/p\u003e\n\n\u003cp\u003eCappiello balances this animated figure with lettering of unusual weight and clarity. “Nuyens’s Menthe” appears in large blue sans-serif characters at the lower left, the cool lettering set against the warmer reds, oranges and pinks above. At the bottom right, the more compact phrase “CRÈME DE MENTHE ROSE TYPE FRANCAIS” identifies the drink, while “MAISON FONDÉE EN 1802” occupies the upper area. The hierarchy is immediate: figure, brand and product description can be absorbed in quick succession.\u003c\/p\u003e\n\n\u003cp\u003eThe poster’s space is deliberately shallow. Rather than placing the woman in a recognisable interior, Cappiello isolates her against darkness, allowing bright colour to carry the composition. Even the bottle label is reduced to a small but readable sign of identity. A narrow cream border contains the expansive gesture, giving the design a crisp outer edge and reinforcing the contrast between the luminous central figure and the surrounding ground.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCappiello’s approach helped reshape the relationship between illustration and advertising. Instead of filling posters with descriptive detail, he favoured a single striking protagonist or visual conceit, supported by bold lettering. This economy was practical as well as expressive: a poster encountered on a street or passing vehicle needed to communicate before the pedestrian’s attention moved elsewhere. \u003cem\u003eNuyens’s Menthe\u003c\/em\u003e exemplifies that method, using the raised glass and exuberant red silhouette as a visual shorthand for the drink’s identity.\u003c\/p\u003e\n\n\u003cp\u003eThe result remains compelling because every element serves the poster’s public purpose without sacrificing wit or elegance. The poised glass, sweeping dress and emphatic typography create an advertisement that can be read almost instantaneously, yet close attention reveals careful decisions about scale, placement and chromatic contrast. It is a characteristic example of how Cappiello transformed the commercial poster into one of the most distinctive forms of modern urban graphic art.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633442750855,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633442783623,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633442816391,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633442849159,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633442881927,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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