{"product_id":"kathreiner-weine-vintage-wine-poster-by-ludwig-hohlwein-1913","title":"Kathreiner Weine Vintage Wine Poster by Ludwig Hohlwein, 1913","description":"\u003cp\u003eLudwig Hohlwein’s \u003cem\u003eKathreiner Weine\u003c\/em\u003e, created in 1913, gives wine advertising the ceremonious air of a royal portrait. A crowned gentleman occupies the centre of the tall composition, dressed in a brilliant red robe edged with pale fur and holding a wine glass delicately before him. Set against an almost black ground, the figure is at once stately and immediately legible: red, gold and cream emerge with theatrical clarity from the darkness, while the surrounding emptiness concentrates attention on the product’s regal advocate.\u003c\/p\u003e\n\n\u003cp\u003eHohlwein was one of the defining figures of early twentieth-century German commercial art. His posters helped establish a graphic language based on simplified shapes, forceful silhouettes and carefully controlled contrasts rather than lengthy written persuasion. \u003cem\u003eKathreiner Weine\u003c\/em\u003e belongs to a period in which posters were becoming increasingly sophisticated instruments of brand identity. Here, ideas of distinction and quality are communicated through costume, bearing and colour before the viewer has read a single word.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe poster’s structure is notably direct. Across the upper edge, the name “KATHREINER WEINE” appears in bold sans-serif lettering, forming a firm horizontal header above the crowned figure. Below, the body broadens through the heavy robe, creating a roughly triangular mass that anchors the design. The symmetrical arrangement lends the gentleman an emblematic presence, closer to a heraldic device than to a figure observed in an everyday setting.\u003c\/p\u003e\n\n\u003cp\u003eHohlwein balances broad expanses of flat colour with a select number of finely described details. The saturated scarlet robe carries darker shading along its folds, while the fur trim is articulated through short, irregular marks. Gold beads circle the figure’s neck, and the crown is picked out with jewel-like accents and darker facets that give it surprising solidity. The wine glass provides a much smaller focal point: its pale highlights and slender outline stand apart from the dense reds and blacks around it, ensuring that the advertised drink remains central to the visual argument.\u003c\/p\u003e\n\n\u003cp\u003eAt the foot of the composition, a line of German text identifies the wines as coming from the cellars of Franz Kathreiner’s successor company in Munich: “AUS DEN KELLEREIEN DER FIRMA FRANZ KATHREINERS NACHFOLGER G.M.B.H. MÜNCHEN”. Its relatively modest scale establishes a clear hierarchy. Brand name and figure deliver the immediate message; corporate information follows only after the poster has secured attention. A narrow cream margin neatly contains the otherwise dark, concentrated design.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eHohlwein’s achievement lay partly in making commercial images function at a glance without reducing them to mere diagrams. Although the forms in \u003cem\u003eKathreiner Weine\u003c\/em\u003e are streamlined, the small distinctions between fur, fabric, metal and glass preserve a sense of material richness. His limited palette also serves more than a decorative purpose: the deep background isolates the silhouette, the robe supplies the dominant colour block, and gold details establish an association with ceremony and prestige.\u003c\/p\u003e\n\n\u003cp\u003eThe crowned drinker is an especially effective advertising invention because he requires no elaborate narrative. His costume presents the wine as something fit for a ruler, while his composed pose suggests assured judgement rather than exuberant consumption. More than a century after its creation, the poster remains a lucid example of Hohlwein’s ability to turn a simple commercial proposition into an image of memorable graphic authority.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640868700551,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640868733319,"sku":null,"price":65.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640868766087,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640868798855,"sku":null,"price":42.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640868831623,"sku":null,"price":113.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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