{"product_id":"crescent-vintage-bock-beer-poster-by-henry-jerome-schile-1889","title":"Crescent Vintage Bock Beer Poster by Henry Jerome Schile, 1889","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eCrescent Bock\u003c\/em\u003e, dated 1889, presents beer advertising as a miniature theatrical spectacle. At the left, a woman in a radiant golden costume raises her glass in salute; below and beside her, a wooden barrel and the dark head of a goat anchor the composition. Stars and crescent moons scattered across her clothing turn the brand name into an ornamental motif, while glowing oranges, amber browns and flashes of gold give the poster the warmth of lamplight and poured beer.\u003c\/p\u003e\n\n\u003cp\u003eSchile was an American artist active during the nineteenth century, when increasingly sophisticated colour printing was transforming commercial imagery. Advertisements no longer needed to rely on lettering alone: products could be surrounded by characters, costumes and memorable visual symbols. \u003cem\u003eCrescent Bock\u003c\/em\u003e belongs to this lively chromolithographic culture, in which practical promotion and decorative art overlapped. Its imagery also plays upon a familiar association: “bock” is the German word for a male goat, and the animal became a recurring emblem in the visual language of bock beer.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is organised along a sweeping diagonal. The eye begins with the raised glass near the upper left, travels down the figure’s gleaming dress and comes to rest on the barrel at the lower right. Schile balances these large forms asymmetrically, allowing the woman to dominate without diminishing the strongly characterised goat. The emphatic words “CRESCENT BOCK” occupy the lower centre, providing a firm graphic base beneath the more animated scene above.\u003c\/p\u003e\n\n\u003cp\u003eThe costume rewards closer attention. Its warm yellow-gold surface is patterned with celestial emblems, including small stars and sharply curved crescents, while delicate floral decoration gathers around the neckline. Highlights pick out the folds of the fabric, the rim of the glass and the decorative sandals visible at the lower left. These bright accents stand against cooler passages of green foliage and blue-green shadow, making the figure appear almost illuminated from within the scene.\u003c\/p\u003e\n\n\u003cp\u003eTo the right, the goat’s black fur and alert eyes offer a darker, more textural counterpoint to the polished costume. Its head appears beside the barrel rather than as a detached trademark, integrating the commercial emblem into the pictorial action. Behind both figure and animal, leaves and soft clouds dissolve into an atmospheric sky. This comparatively subdued setting gives the foreground its clarity: the glass, costume and barrel read immediately, even before the smaller details emerge.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century beverage posters often sold more than the drink itself. They gave brands a recognisable personality through allegorical figures, humorous emblems and conspicuous lettering designed to register quickly in public and commercial settings. Here, the raised glass establishes conviviality, while the crescent-patterned costume and goat convert the product name into a coherent visual identity. The result is both advertisement and decorative tableau.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes \u003cem\u003eCrescent Bock\u003c\/em\u003e is the thoroughness of that integration. Typography, costume, animal symbolism and palette all reinforce the same subject, yet the poster retains a playful sense of excess. Schile’s design offers a vivid example of how nineteenth-century commercial art could make a simple brand memorable through colour, character and carefully staged visual wit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 20x36in (50x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649405354375,"sku":null,"price":41.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649405387143,"sku":null,"price":113.95,"currency_code":"EUR","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67649405419911,"sku":null,"price":119.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67649405452679,"sku":null,"price":79.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67649405485447,"sku":null,"price":162.95,"currency_code":"EUR","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67649405518215,"sku":null,"price":173.95,"currency_code":"EUR","in_stock":true},{"title":"20x36in (50x90cm) \/ Art print","offer_id":67649405550983,"sku":null,"price":95.95,"currency_code":"EUR","in_stock":true},{"title":"20x36in (50x90cm) \/ Framed art print","offer_id":67649405583751,"sku":null,"price":259.95,"currency_code":"EUR","in_stock":true},{"title":"20x36in (50x90cm) \/ Framed canvas","offer_id":67649405616519,"sku":null,"price":270.95,"currency_code":"EUR","in_stock":true},{"title":"22x40in (56x100cm) \/ Art print","offer_id":67649405649287,"sku":null,"price":124.95,"currency_code":"EUR","in_stock":true},{"title":"22x40in (56x100cm) \/ Framed art print","offer_id":67649405682055,"sku":null,"price":357.95,"currency_code":"EUR","in_stock":true},{"title":"22x40in (56x100cm) \/ Framed canvas","offer_id":67649405714823,"sku":null,"price":411.95,"currency_code":"EUR","in_stock":true},{"title":"28x50in (70x127cm) \/ Art print","offer_id":67649405747591,"sku":null,"price":227.95,"currency_code":"EUR","in_stock":true},{"title":"28x50in (70x127cm) \/ Framed art print","offer_id":67649405780359,"sku":null,"price":947.95,"currency_code":"EUR","in_stock":true},{"title":"28x50in (70x127cm) \/ Framed canvas","offer_id":67649405813127,"sku":null,"price":947.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67649405845895,"sku":null,"price":303.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67649405878663,"sku":null,"price":1516.95,"currency_code":"EUR","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67649405911431,"sku":null,"price":1516.95,"currency_code":"EUR","in_stock":true},{"title":"39x70in (99x178cm) \/ Art print","offer_id":67649405944199,"sku":null,"price":498.95,"currency_code":"EUR","in_stock":true},{"title":"39x70in (99x178cm) \/ Framed art print","offer_id":67649405976967,"sku":null,"price":2030.95,"currency_code":"EUR","in_stock":true},{"title":"39x70in (99x178cm) \/ Framed canvas","offer_id":67649406009735,"sku":null,"price":1944.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_4e06f9ff-2632-4144-92b5-53c9c255b148.jpg?v=1791390069","url":"https:\/\/uniquemaps.eu\/de\/products\/crescent-vintage-bock-beer-poster-by-henry-jerome-schile-1889","provider":"The Unique Maps Co.","version":"1.0","type":"link"}