{"product_id":"another-one-vintage-drinks-advertising-poster-1887","title":"Another One Vintage Drinks Advertising Poster, 1887","description":"\u003cp\u003e\u003cem\u003eNoch eins\u003c\/em\u003e, created in 1887 by Wagner \u0026amp; Co. Wilson, turns a simple request for another drink into a compact piece of visual comedy. A white-bearded man, spectacles perched on his nose, raises a foaming beer mug while gesturing towards a poster behind him. There, a goat sits improbably at a table with drinks, its red tongue protruding. The portrait-format composition is crowded but legible, held together by warm orange, russet red, beige and brown, and by the genial directness of the man’s smile.\u003c\/p\u003e\n\n\u003cp\u003eThe work belongs to the expanding world of late nineteenth-century commercial graphics, when lithography—and particularly the development of colour lithography—allowed vivid illustrated designs to circulate on a broad scale. Such posters combined promotional immediacy with the detailed modelling and anecdotal humour familiar from popular illustration. Here, the German title, which may be understood as “another one”, provides the punchline: the beer mug, the man’s expectant expression and the comic animal vignette all reinforce the call for one more drink. The imprint at lower right, “WILSON, WAGNER \u0026amp; CO-LITH-CHICAGO”, anchors the design in American print culture while preserving its German-language appeal.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe principal figure occupies the left and central foreground, leaning into the composition with an informality that makes him feel close to the spectator. His dark cap and clothing form the deepest tonal areas, setting off the pale beard and face. Fine lines articulate the curling facial hair, glasses and folds of his apron, while softer shading gives volume to his cheeks and hands. The mug is treated as more than a prop: highlights catch its surface, the beer glows in warm amber tones, and a small shadow beneath it gives the vessel a persuasive weight upon or just above the wooden table.\u003c\/p\u003e\n\n\u003cp\u003eAbove and behind him, the goat poster creates a picture within the picture. Its more muted colouring distinguishes it from the saturated foreground, yet the animal’s pale head and bright tongue immediately attract attention. The goat’s curious posture echoes the man’s broad humour, making the background notice feel like a second character rather than mere decoration. Because it sits slightly higher and to the right, it also balances the visual mass of the figure without turning the composition into a rigid symmetry.\u003c\/p\u003e\n\n\u003cp\u003eAt the bottom, the emphatic capitals of “NOCH EINS” function both as title and advertising refrain. Their weight provides a firm graphic base for the animated scene above. Lighter beige margins and a softly indicated background keep attention on the man, mug and comic poster, while the tabletop introduces subtle grain and a grounded horizontal line. The result is a carefully managed hierarchy: face first, then drink, then goat, and finally the printed words that make sense of the joke.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the 1880s, illustrated commercial printing had become an increasingly visible part of urban life. Posters needed to communicate rapidly, often relying on recognisable characters, broad gestures, strong lettering and concentrated colour. \u003cem\u003eNoch eins\u003c\/em\u003e demonstrates that economy particularly well. Its message requires no elaborate narrative; instead, expression, gesture and typography work together with almost theatrical efficiency.\u003c\/p\u003e\n\n\u003cp\u003eYet the design also rewards attention beyond its immediate promotional purpose. The nested poster, finely described beard and carefully highlighted beer reveal the craftsmanship behind an apparently straightforward joke. Its lasting interest lies in this meeting of commercial clarity and playful invention: an amiable drinking scene whose warmth, visual wit and late nineteenth-century graphic character remain instantly readable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633327899015,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633327931783,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633327964551,"sku":null,"price":75.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633327997319,"sku":null,"price":27.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633328030087,"sku":null,"price":64.95,"currency_code":"EUR","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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